1. Mission, Objectives, and Strategy

A formal case study begins with understanding the core identity of the firm. As highlighted in our case study analysis guide, you must dissect the existing mission and propose a new one.

2. The Analytical Core: Matrices

Strategic management relies on data-driven models. For this assignment, you will construct two key matrices in your appendix.

SWOT Matrix

Identify Internal Strengths and Weaknesses, and External Opportunities and Threats. Ensure you have 8-10 items per quadrant, supported by research (citations required).

TOWS Matrix (Bivariate Strategy)

This is where analysis turns into action. You match factors to create strategies:

• SO Strategies: Use Strengths to capitalize on Opportunities.
• WT Strategies: Minimizing Weaknesses to avoid Threats (Defensive).

For help structuring these matrices, check our business writing resources.

3. Competitive Forces Analysis

To understand the external environment, you must apply PESTLE and Porter’s Five Forces.

4. Financial Analysis and Projections

A strategy is only as good as its financial viability. You must submit an Excel document containing:

• Historical Statements: Analyze past performance to establish a baseline.
• Projected Statements: Forecast the financial impact of your proposed strategies over the next 3 years.
• NPV Calculations: Calculate Net Present Value to determine if the strategy adds value to the firm.

Ensure your financial narratives align with your strategic recommendations. If you need help with calculations, our business assignment guide offers tips on financial reporting.