What is the relationship between drink type and alcohol consumption?

What is the relationship between drink type and alcohol consumption?.

Assignment 2 Alcohol and Energy Drinks
Due Date and Submission Format • The assignment contributes 30% to your final grade in the unit • Your You must submit a hardcopy to the submission box on the 10th Floor of the ATC. o You must submit an electronic copy through Blackboard iLearn, by 11:55pm (Melbourne time) on the due date. The electronic submission must be a single document in Word, RTF, or PDF format. o Submissions must include a cover page with a plagiarism declaration. A template can be downloaded from Blackboard. • Your assignment must be a maximum of 2,200 words in length o Word count does NOT include cover page, reference list, and numbers in tables, but it does include any in-text citations. o Penalties may be applied for exceeding the word limit. Aims and Learning Objectives for this Assignment This is the second of two written assignments for this unit. This assignment is designed to bring together knowledge and skills developed in the first assignment and tutorial classes. In this second assignment you will write an APA style lab report describing the research study we conducted. Lab reports are modelled on APA style journal articles, thus this assignment is designed help you develop skills in reading and producing one of the standard document formats used by professional and academic psychologists. Limits of around 2,000-3,000 words are typical of “short” published research articles in psychology journals, so this assignment will give you direct experience with one of the main formats in which psychology research is published.
To gain maximum marks on this assignment you will need to
• Find relevant research articles for your own investigations • Closely read and critically evaluate peer-reviewed journal articles • Develop hypotheses based on a well-reasoned logical argument • Present data in APA-format tables • Interpret data with respect to your hypotheses and literature review • Use APA format citations and references • Write clearly, accurately and succinctly in APA style

Background The study we are conducting for this assignment investigates the relationship between drink- type (alcohol mixed with energy drink/any other alcoholic drink), number of alcoholic drinks consumed per drinking occasion, risk-taking personality (high/low propensity) and gender. The in preparing your review for Assignment 1 you would have read several articles indicating that the evidence for energy drinks increasing alcohol consumption is mixed and that some authors believe that other factors might be involved in levels of alcohol consumption. The two we will consider are gender and risk-taking propensity. Many researchers consider people’s willingness to take risks as having a basis in personality, you will find some articles mention “risk-taking personality.”
The first four tutorials covered some key skills in reading research articles, and APA style, citations, references, and tables. In Assignment 1, you should have gained an understanding of the key variables and the relationships between them as found in previous research and practiced writing in APA style with correct citation and referencing. OLT 4(+) also has an activity to give you practice constructing APA formatted tables and interpreting data.
In this assignment, you will formulate your own hypotheses about risk taking propensity, gender, and drink-type and the relationship these variables have with number of alcoholic drinks consumed per occasion. These hypotheses must be based on the research questions below. Your hypotheses should be based on your reading of journal articles from Assignment 1 and at least FOUR additional journal articles you must find yourself. Introduction – Research Questions Studies are usually motivated by research questions. Research questions are fairly general questions about an area of interest. Research questions are then turned into hypotheses, that is, specific predictions about variables measured in your study.
• Research Question 1 – What is the relationship between drink type and alcohol consumption? • Research Question 2 – Is gender related to levels of alcohol consumption? • Research Question 3 – Does risk-taking propensity affect consumption of each type of alcoholic drink? • Research Question 4 – Can risk-taking propensity (personality) explain some of the discrepancies in past research about the relationship between drink type and consumption levels?
Note that there need not be one hypothesis per research question. Depending on how you interpret the literature and build your argument you might combine multiple research questions into a single hypothesis or generate two hypotheses from a single research question.
Our study used a survey or quasi-experimental design. Many variables were measured, but we will only look at some of them: gender, risk-taking propensity, drink type, and number of drinks consumed.
Requirements and Marking Guide This describes sections that should be included in your lab report (refer to Findlay for further details and a discussion of lab report sections) and what content should go in them. The word limit is 2,200 words. The word count includes all sections except the title page, references, and numbers in tables. Your report must be in APA style and include the following sections.
Title Page – Mandatory for work to be graded • The report must include a cover page with plagiarism declaration. • Title – give your report a clear, descriptive title that informs the reader as to what your article is about. Abstract – 5% • A succinct summary of all the important features and findings of the study, not exceeding 180 words Introduction – 20% • In this section you will develop an argument around the research questions for this study leading logically to some specific hypotheses. • This section must introduce the study and provide a brief background literature drawing on your readings from Assignment 1, plus at least FOUR additional articles or book chapters which provide a basis for your argument. • You are encouraged to build this review around the review you wrote for assignment 1, incorporating the feedback you received. • As a guide, this section should be around 800 words. Method – 5% • An accurate and concise description of: participants, materials, design, and procedure. Note that it is possible to combine some of these sections. • Some information about the Method is included in this document. • As a guide, this section should be around 300 words. Make this section brief – include only essential details. Results – 25% • This section should summarise the parts of our data relevant to your hypotheses. • You must show means of the conditions you need to compare for your hypotheses in APA style tables. • Describe what the tables show, i.e., the pattern of results, but not a theoretical interpretation of your findings. • You are NOT required to report standard deviations or any inferential statistics although you may choose to include these if you wish. • As a guide, this section should be around 200 words. Discussion – 25% • This section should provide an interpretation and critique of our study which integrates our findings with the broader literature. • Begin with an interpretation of results with respect to your hypotheses • Integrate/explain your findings with respect to the literature you have drawn on • Provide a brief critique of study (see the textbook chapter on research methods). • As a guide, this section should be around 700 words. Citations and Referencing– 15% • All works (e.g., journal articles, books) used are correctly cited in text using APA format. • The reference list should include all cited articles (and none that are not cited!) in APA format. Self evaluation – 5% • A self-evaluation sheet will be uploaded onto blackboard. This sheet asks you to make an assessment of the quality of your own work using a grading rubric. You should print this out and fill it in just before you submit. Include it with your hardcopy only. You are not required to submit an electronic copy of the self-evaluation. Marks are awarded for addressing the points in listed above. In assigning marks the clarity and accuracy of writing, quality of argument, observance of APA style guidelines, and overall integration of the report will be considered.
Method Participants completed the survey in their own time. Consent information was provided at the beginning of the survey and consent was implied by submission of the survey. All participants were free to exit the survey at any time. The survey used a within subjects design (participants completed the questions for occasions when mixing alcohol with energy drink and occasions when alcohol was mixed with another beverage). The data set was screened for any participants who did not meet the criteria, i.e. surveys completed within seven minutes, surveys completed between 2 am and 7 am, and surveys submitted from the same computer (although conservative and risks losing valid responses from people sharing a computer, it is the best way to ensure valid data). Finally, if any participant answered ‘no’ to the final question, whether they have honestly and correctly answered all of the questions, they were excluded. The survey consists of two parts. In Part 1, demographic data was collected. Consumption questions were asked for alcohol alone, energy drinks alone, alcohol mixed with energy drinks, and alcohol mixed with another preferred mixer. In addition, a modified version of the BYAACQ was used to assess negative drinking-related behaviours for when drinking alcohol alone, when mixing alcohol with energy drink, and when mixing alcohol with another preferred beverage. Finally, level of risk taking behaviours (risk taking propensity) was determined with the RT-18. In Part 2, personality aspects were assessed. Several self-report instruments including the Depression Anxiety Stress Scale (DASS-21), the Toronto Alexithymia Scale (TAS-20) and the Person’s Relating to Others Questionnaire (PROQ-2a) were given. The purpose of Part 2 was to investigate the psychological health of the population and relate this to total alcohol consumption. Note: these measures aren’t analysed in this assignment, and we have not included detailed descriptions of them. Instruments for this assignment Risk-Taking Questionnaire 18 Items (RT-18; Verster, Kuipers & Kuerten, 2009) The RT-18 was developed from items of subscales on Impulsiveness and Venturesomeness and the IVE questionnaire (Eysenck, Pearson, & Easting, 1985; Lijfijt, Caci, & Kenemans, 1993), Novelty Seeking from the Temperament and Character Inventory (TCI; Cloninger, Svracik, Przybeck, 1993; Duijsens, Spinhoven, & Goekoop, 2000), and Impulsive Sensation Seeking (ImpSS) from the Zuckerman Kuhlman Personality Questionnaire (Zuckerman, Kuhlman & Hornquist, 1991). Questions of the RT-18 can be answered with either yes/no or correct/‘incorrect. Scores have a possible range from 0 to 18 with higher scores indicating higher risk-taking propensity. De Haan, L., Kuerten, Y., Kuipers, E., van Laar, M.W., Olivier, B., & Verster J.C. (2011). The RT-18: a new screening tool to assess young adult risk taking behavior. International Journal of General Medicine, 4, 575–584.
Data for Results Section A summary of some data from the survey that you completed a couple of weeks ago is given below. This survey was run nationally, but we have provided you with data for a subset of student respondents. The standard deviations (SD) and means (M) for the number of alcoholic drinks consumed are given broken down by gender, risk-taking propensity, and drink type. Select the appropriate data to present in your APA formatted table(s) in the Results section and design the table to clearly show the data in a way suited to testing your hypotheses.
Note that this is NOT an APA format table and the data has NOT necessarily been grouped in a way relevant to the research questions. Part of your task in this assignment is to figure out which numbers you need to present and how to arrange them in an APA format table.
Drink type is a “repeated measures” variable (also called within-subjects) because within each gender and risk group the same people have reported on their alcohol consumption associated with their drinking different types of alcoholic beverages.
Risk group and gender are “independent measures” (also called between-subjects) because the high and low risk-taking propensity groups are different people, as are the male and female groups. The risk groups were formed with a median split, that is the “low” group is the 50% lowest scoring persons, the “high” group is the top 50%. This split was made before dividing the sample up into groups by gender. It may be worth noting that although there are more females than males enrolled in psychology, a slightly greater number of males responded to the survey.
“Low” risk-taking propensity refers to RT scores between 4 and 10
“High” risk-taking propensity refers to RT scores between 11 and 17
Low Risk-Taking Propensity (RT score 4-10 ) Alcohol Consumption – Number of standard drinks per session Males n = 54 Females n=32 M SD M SD Alcohol 6.71 4.20 5.88 4.30 Alcohol/Energy Drink 4.71 4.33 4.21 2.77 High Risk-Taking Propensity (RT score 11-17 ) Alcohol Consumption – Number of standard drinks per session Males n = 38 Females n = 48 M SD M SD Alcohol 7.33 4.07 5.95 2.72 Alcohol/Energy Drink 6.58 3.88 4.74 3.73
Mean age of this sample was 20.83 years (SD = 3.89).
Getting Help and Advice A whole tutorial will be allocated to discussion of this assignment. See the tutorial schedule.
Other questions about this assignment should be posted to the special discussion forum for the second assignment on Blackboard.
Good luck!
Feedback You will receive a grade and feedback on this assignment before the end of semesters. You should review this feedback and keep it. Feedback from assignments should be used to guide your self- directed learning of psychology skills. It is also good practice to review feedback on past assignments when preparing a new assignment – feedback can help you exploit your strengths and avoid past error

these are the articles that we had to use for the first assignment which was on the same topic however it was just a review but this time its a report. so you have use these four articles and another four sources
Article 1
• Year of Publication: 2012 • Journal: International Journal of General Medicine • Volume: 5 • Pages: 187-198 • Authors: Joris C. Verster and others • Article Title: Energy drinks mixed with alcohol: Misconceptions, myths and facts

Article 2 • Year of Publication: 2008 • Journal: Academic Emergency Medicine • Volume: 15, issue 5 • Pages: 453-460 • Authors: Mary Claire O’Brien and others • Article Title: Caffeinated cocktails: Energy drink consumption, high-risk drinking, and alcohol- related consequences among College students

Article 3 • Year of Publication: 2012 • Journal: Psychology of Addictive Behaviours • doi: 10.1037/a0029985 • Authors: Amy Peacock and others (a) • Article Title: Patterns of use and motivations for consuming alcohol mixed with energy drink

Article 4 • Year of Publication: 2012 • Journal: Alcoholism: Clinical and Experimental Research • Volume: 36, issue 11 • Pages: 2008-2015 • Authors: Amy Peacock and others (b) • Article Title: The subjective physiological, psychological, and behavioural risk-taking consequences of alcohol and energy drink co-ingestion

These hypotheses must be based on the research questions below. Your hypotheses should be based on your reading of journal articles from Assignment 1 and at least FOUR additional journal articles you must find yourself

What is the relationship between drink type and alcohol consumption?

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Marketing Research on Red Bull Energy Drink in Vietnam Market Essay

Marketing Research on Red Bull Energy Drink in Vietnam Market Essay.

1 – Objective: Nowadays, energy drink’s becoming an important part in food market holding great number of consumer in the world as well as in Vietnam. Thinking about high energy drink branches, many customers think about a popular name: Red bull. How successful this branch is, the way they develop their mark and how was they cared in Vietnam’s market. Everything related with Red bull will explained in this research. 2 – Targets: In this research, Customers, market share and Advertising are focused most.

Through 3 Literature reviews, more information about Customers, Market share and Advertising will discoed. 3 – Stakeholder: Supplier: Absolutely compliance all regulations in the contract between producer and supplier about timely and the quality raw materials as well as payments. The common purpose is getting benefit. The supplier can get benefit from selling raw materials while Red Bull Vietnam get from selling finished products Distribute Channels: Producer can not go every where to sell their products.

They need to the helps from distribute channels include representatives, wholesalers and retailer.

These distribute channels can be discount from producer depend on their agreement. Union: is an organization which can protect the benefits of staffs and workers in company. Red Bull also try to care for the life of staffs and workers, invest money to improve the skills of workers, make them feel free when working, bring the best effectiveness for production Government: A legal company is that is not only unlawful, but also full implementation of obligations with the government.

It is taxation. This is a condition for government to consider the legitimacy of that company Beside that, there are some organizations such as Vinatas_ The Standard and protect consumers Vietnam which will representing for consumers and protect for the benefits of consumers when their benefits were violated. 4 – Background (PEST) POLITICAL-In the beverage market of Vietnam, Red Bull is the non-alcoholic drinks ehich was first introduced , namely Energy Drinks- A phase “ Energy Drinks” is not really credible.

It is easy to be banned in domestic market if happening the scandals that relevant to the quality or safety such as: containing cocaine or other drugs…| ECONOMICS-Red Bull is a special drinks and it serve for a niche market. – Their target customers is sportsmen or people who must hard an d need to to pushed up-Product life cycles quickly, easy to turnover| SOCIAL-At the beginning, no many people wanted to try it because the psychology suspect.

but now people are changing and tend to open more new experiences- People take care more about healthy, only using products which have been confirmed by Health organizations- Red Bull has appeared in Vietnam market for a long time and has built a strong image in customer’s mind| TECHNOLOGY- Technique requires high technology, line modern machinery, closed line, ensure hygiene and safety-The main types of packaging are cans and glass bottle.

Can is made from recyclable aluminum which is very friendly with environment.moreover, glass bottle aldo can be recycled, therefore not be harmful for our environments ( Red Bull_ The macro environment, 2009)| Although still having a little bit difficulties about political, Red bull is a strong brand that has been a long time n customer’s mind, with many advantages of technology and economic, Red Bull has a potential opportunity to develop more and more in Vietnam beverage market.

| PEST Analysis 5 – Literature Review: 5. 1 – Literature review 1 (Customers) Red Bull’s one of the biggest energy drink branches all over the world – no one can negate that.

It seems not to stop at that point but keep developing wider and deeper. Red bull grasps in his hand which kinds of customer want to recover their energy faster and aim them as the target customer of branch. They are in the age from 18 to 35, who need more and more energy for work, study with serious stress and enjoy their life in nightclubs. Especially, universities are the good place to consume product every night and day because many students feel very hard to concentrate on their study without Red bull. So that this branch’s trying to create their promotional strategies target straight to university and students.

(Red Bull IMC Plan, 2008) In Vietnam, Red bull’s still a popular name in different appearance: red tin, blue words imported from Thailand or made in Binh Duong-Vietnam . However, recent years, its market share in energy drink market is decreasing lower than other branches such as Sting from Pepsico or Number1 from Coca-cola, even unmarketable. Many audiences have doubts about its quality, wonder if it’s not good for health with nicotine or don’t like its taste. Red bull seems to have more good strategies to please Vietnamese customers. (Red Bull ban t? i VN co ? nh hu? ng d? n s? c kh? e? , 2009) 5. 2 – Literature review 2 (Market share).

Red Bull is the product of Energy Drinks which are dominate in the market now. It has been in more than 100 countries all over the world. Production of annual sales is about 1 billion cans, the revenue of Red Bull has increased from 920 million USD in 2001 to 2 billion USD in 2004 ( Red Bull- Anh hung tu con so khong, 2007) In Vietnam, Red Bull Energy Dinks are becoming more and more popular. In any restaurant or bar, this beverage always be the first choice of custormers. The market share of Soft Drinks in Vietnam has been increased, average is 2% per year between 2001-2006 ( Soft Drinks in Vietnam to 2011, 2007).

The leading company in this filed is Red Bull company, the second is Pepsico with Sting ( Soft Drinks in Vietnam to 2011, 2007). The market share of Red Bull has decreased slightly in recent year, when some brands such as Coca-Cola, Pepsico, Wonderfarm…have been successful in building the image in Vietnam market, however, Red Bull still dominant in the market in Vietnam, about 30% of market share, productivity of Red Bull increased to 7 million safes per year (tuoitre. com. vn, 2009). Nowadays, Red Bull get 70% of global market share (Soft Drinks in Vietnam to 2011, 2007).

It is because of strong brand name and large of number people enthralled this attractive beverage. 5. 3 – Literature review 3 (Advertising) Red Bull is a famous brand of energy drink in Europe and all over the world. It was found out by Dietrich Mateschitz in 1982, in a trip of him to Hong Kong. Nowadays, Red Bull almost has no competitor in energy drink market, thanks to the brilliant marketing and advertisings strategies of Dietrich. Before Red Bull has come out of any market, Mateschitz always make a statement in public as he not only sold drinks, but also sold a cheerful, comfortable feeling for consumers (SGGP, 2009).

According to Hong Nhung (2008), Mateschitz has used sports as a tool to build the image of Red Bull brand, as he bought racing and football teams and renamed it following Red Bull. Of course, the traditional advertising, TV and radio have been used widely, to expand the brand of Red Bull. On the other hand, organize big shows was also one great way to advertise of Mateschitz, as the Red Bull Music Academy, a show of over 50 DJ was showed twice a week in Berlin the first time in 1998 (Vietnambranding, 2008). 6 – Reference list [1].

Red Bull_ The macro environment 2009, drawert. com, viewed 30 July 2009 http://www.drawert. com/red_bull_4. php. [2] Red Bull IMC Plan 2008, megaessays. com, viewed 30 July 2009 http://www. megaessays. com/viewpaper/14478. html [3] Red Bull ban t? i VN co ? nh hu? ng d? n s? c kh? e? 2009, thegioitrithuc. vn, viewed 30 July 2009 http://thegioitrithuc. vn/content/view/23874/169/ [4]

Red Bull- Anh hung tu con so khong, 2007, socbay. com, viewed 29 July 2009 http://www. socbay. com/news/detail/red-bull-anh-hung-tu-con-so-khong/600896582/50397184/0. html [5] Kho? ng tr? ng th? tru? ng n? i d? a – K? 3: Nh? ng cach lam thanh cong, 2009, tuoitre. com. vn, viewed 29 July 2009.

http://www. tuoitre. com. vn/Tianyon/Index. aspx? ArticleID=302421&ChannelID=11 [6] Soft Drinks in Vietnam to 2011, 2007, researchandmarket. com, viewed 29 July 2009 http://www. researchandmarkets. com/reports/586703 [7]SGGP, 2009, “Red Bull – thuong hieu manh ve nuoc tang luc”, Xa lo, viewed 24th July, 2009, http://tintuc. xalo. vn/20-2043108925/red_bull_thuong_hieu_manh_ve_nuoc_uong_tang_luc. html. [8]Hong Nhung, 2008, „Dietrich Mateschitz – Nguoi lam nen Red Bull“, VietnamleaderI, viewed 25th july, 2009, http://www. vietnamleader. com/index. php? option=com_content&view=article&am.

Marketing Research on Red Bull Energy Drink in Vietnam Market Essay

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Business Plan for a New Energy Drink Company Essay

Business Plan for a New Energy Drink Company Essay.

1. Table of Contents 2. Introduction 3. Executive Summary: Write this last. It’s just a page or two of highlights. 4. Company Description: Legal establishment, history, start-up plans, etc. 5. Product: Describe what you’re selling. Focus on customer benefits. 6. Market, Sales, and Development: You need to know your market, customer needs, where they are, how to reach them, etc. 7. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results. 8. Management: Describe the organization and the key management team members.

9. Goals and Strategies: 10. Summary of Financials: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables. 11. Conclusion Company Description Pocket Aces Energy Drink Company was started in North Dakota as a small producer, packager, and distributor of a unique energy drink. Through our natural products, good customer relationships and catchy advertisements we have grown to distribute our product to all fifty states in the U. S. Our customers include service stations, vending machine companies, grocery stores, restaurants, and bars.

We are hoping to expand to all of Australia within the next year. Company Ownership Pocket Aces Energy Drink Company is a private, family owned producer and distributor of Pocket Aces Energy Drink. The owners and operators are Bruce, Terry, and Casey Willis. Company History Pocket Aces Energy Drink Company has been in business since 2006. Our company is finishing its third year of operation. The current facility was built specifically for producing, packaging and distributing the product. It is located outside of Williston, ND and provides the area with 200+ jobs. Product.

Pocket Aces Energy Drink Company has five flavors of all natural energy drinks. The original formula and four other flavors, strawberry, orange, pomegranate, and our newest hit pineapple banana. Competitive Comparison Pocket Aces Energy Drink Company has set itself aside from other energy drink companies by using only natural components and refusing to draw on ingredients taken from animals, like taurine which is taken from the tissues of many animals especially those from the sea (Common). Another aspect of Pocket Aces Energy Drink that sets us apart is our unique packaging. We use aluminum bottles with screw on lids.

They are 100 percent recyclable and don’t have to be consumed all at once. There is no other energy drink packaged like ours at this time. Market, Sales, and Development The energy drink market has many competitors. There are hundreds of brands that claim to give that needed energy boost. Pocket Aces main competitors right now are Red Bull, KMX, and Full Throttle (Comparison). The recent energy drink trend in North America has grown out of the massive popularity for Red Bull, one of the first energy drinks on the North American scene post-Jolt, from a small Thai producer, which still has about 47% of the market share (Brief).

The Australian energy drink market is very similar to the market in the United States. Although, there is one more energy drink in Australia to compete with. V is an energy drink brand produced by Frucor Beverages Ltd since August 1997. It held 53 percent of the market share in Australia in 2003 (V). Pocket Aces intends to market all of the energy drinks flavors they have by targeting college students first and then moving to all ages. We intend to appear as an attractive alternative to their drink of choice with our recyclable bottles, great taste, and the fact that we don’t get any of our ingredients from animals.

We will first approach major service station chains and then advance to vending machine companies, grocery stores, restaurants, and bars. Management Team Pocket Aces Energy Drink Company is organized into three strategic departments: production and shipping, marketing and sales, and finance and administration. Bruce Willis is the CEO/President of the organization. He is in charge of the finance and administration. Bruce Willis, 54 has been an entrepreneur since he graduated in 1969 from Minot State University, Minot ND with a degree in business management.

After owning several gas/service stations around rural North Dakota, he decided to start up his own business developing a new energy drink that tasted good and was all natural. Terry Willis is Vice President in charge of sales and marketing of Pocket Aces Energy Drink Company. Terry, 26 graduated magna cum laude from Syracuse University in 2006. She has a Bachelors degree in Marketing and hopes to take over for her father when he chooses to retire.

Casey Willis is Vice President authorized to handle the production and shipping aspects of the corporation. Casey, 50 worked as a factory manager for Marvin Windows for twelve years before venturing to start this new business with her husband. She supervises all the production and shipping employees and also is head of the continuous improvement team at the plant. Goals and Strategies Our main strategy at this time is to appeal to potential sellers and buyers of Pocket Aces Energy drink in Australia. We sell an exceptional version of the typical energy drink.

To communicate this to the Australian market we will use personal selling, targeted advertisements, and online communication through our updated website. Five Year Plan In five years we plan to be an international company with production factories in all of the major countries we sell to. Our workforce will have increased to meet the needs of the customers. We also hope to build our own recycling plants near all of our facilities. Ten Year Plan Our plan for ten years is to continue growing to all parts of the world. We hope to have the major market share in all of the countries we sell too.

Also Pocket Aces Energy Drink Company anticipates expanding our product line and being a major sponsor of sports events like surfing, motocross, and the X games. Summary of Financials.

References EnergySip. com. (2007). Brief History of Energy Drinks. http://energysip. com/history. html EnergySip. com. (2007). Common Energy Drink Ingredients. http://energysip. com/ingred. html FactExpert. com. (2005). Comparison of Energy Drink Products. http://energydrinks. factexpert. com/881-energy-drink-comparison. php Wikipedia. org. (2009). V (drink). _(drink).

Business Plan for a New Energy Drink Company Essay

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