Discussion Current Information and Communication Technologies

 

With so much attention focused on health care reform, it is important that nurses be given the opportunity to use high-quality technology tools. These tools can increase access to vital medical information, promote effective communication among health care professionals, and improve the patient experience. By actively seeking out and adopting these tools, nurses can greatly enhance the quality and safety of care that they provide.

This Discussion focuses on identifying quality technology tools that increase the ability of nurses to provide safe, effective care.

To prepare:

Review the various technology tools described in this week’s Learning Resources.

Identify a recently adopted information, education, or communication technology tool in your specialty area. Reflect on how it is used and how its use impacts the quality of care.

Consider how your identified technology tool might impact nursing practice if it were more widely used. What are some barriers preventing increased usage? How could wider implementation be facilitated?

By Day 3

Post a description of a current or new information, education, or communication technology tool that is being used in your specialty area and assess its impact on the quality of care. Highlight the effect that increased use of this technology would have on nursing practice and discuss the barriers that are slowing or hindering its adoption. Summarize how adoption of the technology tool could be facilitated.

At least 3 references

APA format

Resources:

American Nurses Association. (2015). Nursing informatics: Scope & standards of practice (2nd ed.). Silver Springs, MD: Author.

“The Future of Nursing Informatics”

McGonigle, D., & Mastrian, K. G. (2015). Nursing informatics and the foundation of knowledge (3rd ed.). Burlington, MA: Jones and Bartlett Learning.

Chapter 12, “The Human-Technology Interface”

This chapter describes the human-technology interface and explores some of the problems that result from its usage. The author also reflects on methods for improving the interface.

Chapter 19, “Telenursing and Remote Access Telehealth”

This chapter explores the usage of telehealth in nursing practice. The authors examine the role of telehealth, along with potential issues that may arise in its usage.

Brewer, E. P. (2011). Successful techniques for using human patient simulation in nursing education. Journal of Nursing Scholarship, 43(3), 311–317.

This article identifies studies that have used human simulation as an effective instructional tool in nursing education. The article describes different strategies for incorporating human simulation into nursing education, and it also offers insight on improvements that could be made to current practices.

Guarascio-Howard, L. (2011). Examination of wireless technology to improve nurse communication, response time to bed alarms, and patient safety. Herd, 4(2), 109–120.

The author explains the results of a study on the outcomes of using wireless communication devices to improve patient safety by allowing nurses to communicate more quickly and easily with other nurses. The results indicate that this technology can increase the value of team nursing, improve response time, and increase patient safety, although there are some drawbacks and challenges associated with the devices.

Simpson, R. L. (2012). Technology enables value-based nursing care. Nursing Administration Quarterly, 36(1), 85–87.

This article describes how technology can be used to address problems in the U.S. health care system, such as lack of consistency and lack of effective treatment. The article explains the use of value-based care initiatives and outlines how nurses can use these initiatives to improve outcomes in treatment and research.

Vinson, M. H., McCallum, R., Thornlow, D. K., & Champagne, M. T. (2011). Design, implementation, and evaluation of population-specific telehealth nursing services. Nursing Economic$, 29(5), 265–272, 277.

Telehealth is defined as health services that integrate electronic information and telecommunications to improve health care access, outcomes, and costs. This article describes how a telehealth implementation project was designed, enacted, and evaluated, and it analyzes the results of that project.

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Does the current structure empower nurses to provide the best patient care possible?

 

CASE STUDY

Moreno Medical Center (MMC) is a 600-bed, full-service acute care facility located in the Northwest Kelsey community. The hospital is a physician-owned, for-profit hospital that takes pride in the provider-patient relationship. With recent changes in managed care, every dollar, process, and interest of the patient serves as a common ground for making an organization more efficient.

To remain competitive in the marketplace, the management team at MMC decided to take a look at various processes within the hospital and noted that the overall patient experience in the outpatient surgical clinic was less than satisfactory. The main problem seems to focus on long delays throughout the entire admission to discharge process. If the hospital wants to maintain its competitive position, the administration will have to redesign the current process to improve patient satisfaction.

The hospital administration appointed an internal quality consultant to facilitate the planning process. The quality consultant for this new organizational role is an experienced intensive care RN with a business degree. She understands that health care is a personal encounter and that patients and families expect to have their priority needs met when experiencing a health care issue.

The quality consultant decided to work closely with the surgical department RN administrator who would be a powerful change agent in leading the improvement process. During the review of the surgical department processes, the administrator and consultant identified several major issues:

· Surgeons delaying surgery times causing backlog of surgery schedule

· Other hospital departments (e.g., admitting, finance, lab) conducting separate encounters with surgical patients without regard to the surgery schedule

· Long wait times for patient transportation from surgical area to recovery room

· Ancillary staff providing patient discharge instructions when nurses are busy

· Nursing staff displaying a culture that the procedure, not the patient, is the priority

The surgical department RN administrator acknowledges that changes need to occur and the new process must be guided by what is in the best interest of the patient. He developed a new vision statement for the department with its first priority to provide a patient and family focused quality care culture.

Review the introduction videos and organizational charts.

Read the case study detailing key issues that have been identified at MMC.

Write a 1,050- to 1,400-word paper in which you:

Analyze MMC’s characteristics and organizational structure to determine how they could be affecting patient satisfaction in both positive and negative ways.
Could reorganization help drive better patient outcomes?
Does the current structure empower nurses to provide the best patient care possible?
Analyze social and cultural aspects of MMC that could be exacerbating or helping resolve admission and discharge issues.
Are the right individuals involved in the admission and discharge process or do roles and team dynamics contribute to the issue?
Assess the responsibilities of MMC leaders and managers to act as change agents in mitigating the patient satisfaction issues.
What actions have already been taken and what other actions would you suggest to make a greater impact?
Analyze how delegation is contributing to or improving MMC’s issues.
Analyze how MMC’s staffing and performance evaluations could help improve overall patient satisfaction.

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Does the current law relating to the treatment of pre-nuptial agreements in financial proceedings

Does the current law relating to the treatment of pre-nuptial agreements in financial proceedings on divorce achieve a balance between granting parties autonomy over their financial futures and allowing the court discretion to achieve fairness, or in your view is reform required? In preparing your report you need to address the following areas:
1. The development of the law regarding pre-nuptial agreements.
2. The current position relating to the treatment of pre-nuptial agreements in financial proceedings on divorce and how this compares to other jurisdictions.
3. Your views about whether currently a balance is achieved.
4. The Law Commission’s proposals for reform in this area.
5. If relevant, your proposals and rationale for reform.
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Explain how managed care influences access to and utilization of healthcare services within the current healthcare system.

Field: Business Finance – Management
Managed health care emerged in the early 19th century in response to the growing cost of medical services in the United States. It is an ever-evolving approach to combining the financing and delivery of health care that seeks to manage costs, increase access, and ensure or improve quality of care through a variety of methods, including provider network management, utilization management, and quality assurance.

Write a three to four (3-4) page paper in which you:

Describe the evolution of managed care and the forces that have driven its evolution.
Explain how managed care influences access to and utilization of healthcare services within the current healthcare system.
Evaluate the efficacy of managed care plans in containing healthcare costs.
Differentiate and compare at least three (3) models of managed care organizations.
Summarize at least one (1) managed care trend (i.e., evolving mixed models, managed Medicaid, managed Medicare) and appraise how this trend will affect managed care’s overall goal of managing costs, increasing access, and ensuring quality in the delivery of healthcare.
Use at least three (3) recent (i.e., last five [5] years), quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Use at least three (3) recent (i.e., last five [5] years), quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:

Evaluate the shifts in multi-provider healthcare systems and its impact on market segments.
Assess how changes in the economic and commercial environments have affected the health sector.
Use technology and information resources to research issues in Health Care Operations Management.
Write clearly and concisely about Health Care Operations Management using proper writing mechanics.

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explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.

explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.

For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice.

In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.

A. Summarize the Communication Strategy

Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:

[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here].

The top reason [insert author’s name here] holds that position is __________.

A second reason [insert author’s name here] holds that position is __________.

A third reason [insert author’s name here] holds that position is __________.

After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.)

Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.

B. Analyze the Communication Strategy

Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.)

In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.

C. Explain Integration Techniques

Finally, explain how this communication strategy could be integrated into your current or former workplace.

You will need to reference at least two academic sources.

Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.

The link below provides some helpful tips for writing a case study analysis:

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A past to current summary, integrating theory and personal perspectives

A past to current summary, integrating theory and personal perspectives

Choose two ways that organizations have changed over the years and provide a past to current summary, integrating theory and personal perspectives. Your discussion should include any of the previous chapter concepts, including the readings from this week. 

A past to current summary, integrating theory and personal perspectives

 integrating theory and personal perspectives

As per the instructions, these do need to be between 2,100 to 2,200 words, and contain other research paper-like elements such as strict use of APA formatting, sections separated by headers, a reference page, a plethora of citations, and a section on a Biblical integration. You need to avoid first person point-of-view.

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Health History age, gender, ethnicity, past and current medical history, chief complaint, and history of present illness on admission.

Adult Health I

Required Uniform Assignment: Case Study Presentation

Case Presentation Guidelines V2 Revised

Purpose The purpose of this assignment is to help students build communication skills, utilize evidence‐based research relevant to nursing practice, and apply concepts of safety and quality in nursing care of adults. The goals of this assignment are to:

• foster teamwork and collaboration through effective communication • Utilize research evidence to promote safe and quality nursing care for adults in acute care settings.

Course outcomes: This assignment enables the student to meet the following course outcomes: CO 1. Provide effective professional nursing care for adult patients and their families in acute care settings using

the nursing process. (PO#1) CO 3. Demonstrate effective communication skills necessary for collaboration with other health care team

members and for providing professional nursing care to adult patients and their families. (PO #3) CO 4. Apply critical thinking strategies to make good clinical decisions in the adult patient clinical setting. (PO#4) CO 8. Utilize nursing research literature while providing care to adult patients and their families in acute care

settings. (PO #8)

Total points possible: 100 points

Preparing the assignment The student group must develop a case study based on an actual or potential clinical‐based situation on the adult health topics presented during the 8‐week session. The student group must present the topic and literature for the case scenario. Students must include the following information in the case study presentation:

A. Health History age, gender, ethnicity, past and current medical history, chief complaint, and history of present illness on admission.

B. Laboratory/Diagnostic Testing describe the diagnostic tests ordered/completed, pertinent results (including normal and abnormal ranges), and rationales for the use of each diagnostic test.

C. Collaborative Management provide list of medications, treatments, dietary prescriptions, and procedures that have been ordered, administered, completed, and/or pending. Additionally, provide an overview of members of the healthcare team involved in managing the care of the person and family and the interdisciplinary goals that have been set. Briefly list the role of the team member in the patients care and the ways in which the nurse collaborates to meet the interdisciplinary goals.

D. Nursing management using the nursing process, develop two plans of care ‐ 1 related to one priority physiological nursing diagnosis and 1 related to one priority psychosocial nursing diagnosis. Please include the following information in each plan of care:

• Priority nursing diagnosis • short and 1 long‐term goal • to 5 nursing interventions with rationale statements, • to 5 evaluative statements based on interventions, and • A minimum of 3 potential patient education needs for consideration.

2

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Required Uniform Assignment: Case Study Presentation

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Assignment Submission Requirements: • Students must receive approval from the faculty on the selected topic for the case study presentation

assignment. The faculty will facilitate selection of topics during class. • Each student in the group must contribute to the development of the case study information. • Each student group must submit a 1‐page typed paper containing the Health History, Laboratory/Diagnostic

Testing, and Collaborative Management elements of the case study. • Each student group must submit a 1‐page typed paper of the plan of care addressing the priority

physiological nursing diagnosis and a 1‐page typed paper of the plan of care addressing the priority psychosocial nursing diagnosis. Students may choose to submit a concept map for each of the priority nursing diagnoses instead of a plan of care. Each concept map must incorporate the same information required for the plans of care.

• Each student group must submit a reference list with each members nursing care plan or concept map, formatted according to APA 6TH edition. A minimum of at least three (3) references are required for this assignment. Student must cite at least two (2) research or evidence‐based practice (EBP) sources. All resources must be within 5 years of publication.

• Each student group is required to develop and present a 15 minute presentation on a topic from the case study, the plan of care or the concept map. Each group presentation will all an additional 5 minutes for questions and answers relevant to the content of the presentation and/or the clinical experience.

* If a student in the group is absent the day of the presentation, the student group will not be penalized.

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Grading Rubric Criteria are met when the students application of knowledge demonstrates achievement of the outcomes for this assignment.

Assignment Section and Required Criteria

(Points possible/% of total points available)

Highest Level of Performance

High Level of Performance

Satisfactory Level of Performance

Unsatisfactory Level of

Performance

Health History (10 points/10%)

10 points 9 points 8 points 0 points

Required criteria 1. Presents pertinent and relevant information on: the

persons age, gender, ethnicity, past and current medical history, chief complaint, and history of present illness on admission.

• Comprehensively presents key/relevant Information accurately and in sufficient detail: persons age, gender, ethnicity, past and current medical history, chief complaint, and history of present illness on admission.

• Information presented in a clear, organized, and professional manner

• One of the key/relevant Information not presented: persons age, gender, ethnicity, past and current medical history, chief complaint, and history of present illness on admission.

• Key/relevant information are accurate and presented in sufficient detail.

• Information presented in a clear, organized, and professional manner

Two of the key/relevant Information not presented: persons age, gender, ethnicity, past and current medical history, chief complaint, and history of present illness on admission.

Key/relevant information may be inaccurate and/or insufficient in detail.

Information presented in a clear, organized, and professional manner

3 or more of the key/relevant Information not presented: persons age, gender, ethnicity, past and current medical history, chief complaint, and history of present illness on admission.

Key/relevant information may be inaccurate and/or insufficient in detail. • Information is not clear, organized, or professional in appearance.

Laboratory and Diagnostic Testing (10 points/10%)

10 points 9 points 8 points 0 points

Required criteria 1. Presents description of the ordered/completed

diagnostic tests, pertinent results (including normal and abnormal ranges), and rationales for each diagnostic test.

• Comprehensively presents key/relevant Information accurately and in sufficient detail: description of the ordered/completed diagnostic tests, pertinent results (normal and abnormal ranges),

• One of the key/relevant Information not presented: description of the ordered/ completed diagnostic tests, pertinent results (normal and abnormal ranges), and rationales for each diagnostic test.

• Two of the key/relevant Information not presented: description of the ordered/ completed diagnostic tests, pertinent results (normal and abnormal ranges), and rationales for each diagnostic test.

• 3 or more of the key/relevant Information not presented: description of the ordered/ completed diagnostic tests, pertinent results (normal and abnormal ranges), and rationales for each diagnostic test.

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and rationales for each diagnostic test.

• Information presented in a clear, organized, and professional manner

• Key/relevant information are accurate and presented in sufficient detail.

• Information presented in a clear, organized, and professional manner

• Key/relevant information are accurate and presented in sufficient detail.

• Information presented in a clear, organized, and professional manner

• Key/relevant information may be inaccurate and/or insufficient in detail.

• Information is not clear, organized, or professional in appearance.

Collaborative Management (20 points/20%)

20 points 15 points 10 points 0 points

Required criteria Presents list of medications, treatments, dietary prescriptions, and procedures that have been ordered, administered, completed, and/or pending Additionally, provide an overview of members of the healthcare team involved in managing the person and family. Briefly list their role in the care provided and how nursing collaborates in meeting interdisciplinary goals.

• Comprehensive discussion of collaborative management including: list of medications, treatments, dietary prescriptions, and procedures that have been ordered, administered, completed, and/or pending. • Complete overview of members of the healthcare team involved in managing the person and family; Listed ALL key/relevant roles in the care provided and how nursing collaborates in meeting interdisciplinary goals. • Information presented in a clear, organized, and professional manner.

• Discussed collaborative management, but does not include 1of these items: list of medications, treatments, dietary prescriptions, and procedures that have been ordered, administered, completed, and/or pending

• Complete overview of members of the healthcare team involved in managing the person and family; Listed most of the key/relevant roles in the care provided and how nursing collaborates in meeting interdisciplinary goals

• Information presented in a clear, organized, and professional manner.

• Discussed collaborative management, but does not include 2 of these items: list of medications, treatments, dietary prescriptions, and procedures that have been ordered, administered, completed, and/or pending.

• General overview of members of the healthcare team involved in managing the person and family; Listed SOME key/relevant roles in the care provided and how nursing collaborates in meeting interdisciplinary goals.

• Information is not presented in a clear, organized, and/or professional manner.

• Poor/Minimal discussion of collaborative management which does not include 3 or more of these items: list of medications, treatments, dietary prescriptions, and procedures that have been ordered, administered, completed, and/or pending.

• Poor/Broad overview of members of the healthcare team involved in managing the person and family; Listed SOME of key/relevant roles in the care provided and how nursing collaborates in meeting interdisciplinary goals.

• Information is not presented in a clear, organized, and/or professional manner.

Nursing Management: Physiologic 15 points 12 points 8 points 0 points

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NR324/329 RUA: Case Presentation Guidelines V2 Revised: 5/2019 51

(15 points/15%) Required criteria Utilized the nursing process to develop two plans of care: 1 physiological and 1 psychosocial nursing diagnosis Included the following information in each* plan of care:

1. Priority nursing diagnosis 2. 1 short‐term and 1 long‐term goal 3. 3 ‐ 5 nursing interventions with rationale

statements 4. 3 ‐ 5 evaluative statements based on

interventions 5. A minimum of 3 teaching considerations

Used the nursing process to develop a plan of care for physiological nursing diagnosis

All information in the plan of care included: o Priority nursing diagnosis o 1 short‐term and 1 long‐ term goal o 3 ‐ 5 nursing interventions

with rationale statements o 3 ‐ 5 evaluative

statements based on interventions

o A minimum of 3 teaching considerations

Used the nursing process to develop a plan of care for physiological nursing diagnosis

Missing 1 item of information in the plan of care: o Priority nursing diagnosis o 1 short‐ term and 1 long‐ term goal o 3 ‐ 5 nursing

interventions with rationale statements

o 3 ‐ 5 evaluative statements based on interventions

o A minimum of 3 teaching considerations

Used the nursing process to develop a plan of care for physiological nursing diagnosis

Missing 2 items of information in the plan of care: o Priority nursing diagnosis o 1 short‐term and 1 long‐ term goal o 3 ‐ 5 nursing

interventions with rationale statements

o 3 ‐ 5 evaluative statements based on interventions

o A minimum of 3 teaching considerations

Used the nursing process to develop a plan of care for physiological nursing diagnosis

Missing 3 or more items of information in the care plan: o Priority nursing diagnosis o 1 short‐term and 1 long‐ term goal o 3 ‐ 5 nursing

interventions with rationale statements

o 3 ‐ 5 evaluative statements based on interventions

o A minimum of 3 teaching considerations

Nursing Management: Psychosocial (15 points/15%)

15 points 12 points 8 points 0 points

Required criteria Utilized the nursing process to develop two plans of care: 1 physiological and 1 psychosocial nursing diagnosis Included the following information in each* plan of care:

1. Priority nursing diagnosis 2. 1 short‐term and 1 long‐term goal 3. 3 ‐ 5 nursing interventions with rationale

statements

Used the nursing process to develop a plan of care for psychosocial nursing diagnosis

All information in the plan of care included:

o Priority nursing diagnosis o short‐term and 1 long‐ term goal

o 3 ‐ 5 nursing interventions with rationale statements

Used the nursing process to develop a plan of care for psychosocial nursing diagnosis

Missing 1 item of information in the plan of care:

o o Priority nursing diagnosis o o 1 short‐term and 1 long‐ term goal

Used the nursing process to develop a plan of care for psychosocial nursing diagnosis

Missing 2 items of information in the plan of care:

o o Priority nursing diagnosis o o 1 short‐term and 1 long‐ term goal o 3 ‐ 5 nursing

Used the nursing process to develop a plan of care for psychosocial nursing diagnosis

Missing 3 or more items of information in the care plan:

o Priority nursing diagnosis o 1 short‐term and 1 long‐ term goal o 3 ‐ 5 nursing

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4. 3 ‐ 5 evaluative statements based on interventions

5. A minimum of 3 teaching considerations

o 3 ‐ 5 evaluative statements based on interventions

o A minimum of 3 teaching considerations

o 3 ‐ 5 nursing interventions with rationale statements o 3 ‐ 5 evaluative statements based on interventions o A minimum of 3 teaching considerations

interventions with rationale statements o 3 ‐ 5 evaluative statements based on interventions o A minimum of 3 teaching considerations

interventions with rationale statements o 3 ‐ 5 evaluative statements based on interventions o A minimum of 3 teaching considerations

Presentation (25 points/25%)

25 points 20 points 15 points 0 points

Required criteria 1. All components of the assignment guidelines

included. 2. Information presented in a logical, interesting

sequence which audience can follow. 3. Participation by all group members. 4. All presenters are professional and

demonstrated appropriate presence throughout presentation.

5. Used presentation materials and methods effectively.

6. Responded appropriately to audience questions.

• ALL required assignment components are present.

• Information is presented in a logical sequence; main ideas easy for the audience to follow.

• Participation is by all group members.

• Presenters are professional • Presenters maintained

appropriate eye contact with audience and projected voices for all audience to hear.

• Presenters addressed audience questions appropriately.

• Used presentation materials and methods effectively. • Presenters stayed within allotted 20‐minute timeframe.

• ONE required assignment component is missing.

• Information is presented in a logical sequence; main ideas easy for the audience to follow.

• Participation is by all group members.

• Presenters are professional.

• Presenters have limited eye contact OR the audience has difficulty hearing the presenters.

• Presenters addressed audience questions appropriately.

• Used presentation materials and methods effectively. • Presenters stayed within allotted 20‐ minute timeframe.

• 1‐2 required assignment components are missing.

• Information is not presented in a logical sequence, yet main ideas are still obvious.

• Participation is by all group members.

• Presenters are professional.

• Presenters have limited eye contact OR the audience has difficulty hearing the presenters.

• Presenters addressed audience questions appropriately.

• Used presentation materials and methods effectively. • Presenters stayed within 5 minutes of the allotted 20 minute timeframe.

• 3 or more required assignment components are missing.

• There is no logical sequence to presentation of material; main ideas difficult to follow.

• Some members did not participate.

• Some or ALL presenters are unprofessional.

• Presenters have limited eye contact OR the audience has difficulty hearing the presenters.

• Presenters did not address audience questions appropriately.

• Did not effectively use presentation materials and methods. • Presenters stayed within 5‐10 minutes of the allotted 20 minute time frame.

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APA Style and Organization (5 points/5%)

5 points 4 points 2 points 0 points

Required criteria 1. References are submitted with assignment. 2. Uses appropriate APA format (6th ed.) and is free

of errors. 3. Grammar and mechanics are free of errors. 4. Used at least three (3) different sources, with at

least two (2) from research literature.

• More than 3 references used, at least 2 are research articles

• References submitted with assignment

• Citations and references are listed using APA format (6th ed.) and are free of errors.

• Exactly 3 references used, at least 2 are research articles

• References submitted with assignment

• Citations and references are listed using APA format (6th ed.), but have one type of error.

• Two (2) references used, at least 1 is a research article

• References submitted with assignment

• Citations and references are listed using APA format (6th ed.), but have two types of errors.

• One to Two references used, but are NOT research articles

• References submitted with assignment

• Citations and references are listed using APA format for citations and, but have three or more types of errors.

Purpose
Preparing the assignment
Grading Rubric

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What is the organizations current business model?

What is the organizations current business model?.

Resource: Preopening Budget Example located on the student website

Design a 3- to 5-year financial plan to implement the goals and objectives created in Part II of your strategic plan. The deliverables for the financial plan include a projected budget created in Microsoft® Excel® and a report in Microsoft® Word that clarifies and explains the financial plan.

Section One: Projected Budget The projected budget should be a Microsoft® Excel® spreadsheet that contains a 3- to 5-year financial projection that includes detailed expenditures, income, contingency, gain or loss, and ROI (if applicable).

Section Two: Financial Plan Explanation Write a 1,050- to 1,400-word narrative discussing the fiscal detail of the plan and the assumptions that were used in developing the projected budget. Include all the elements required in the projected budget. Include capital expenditure planning and contingency plans for unexpected events. Financial details that cannot be found may be assumed. Budget summary: When explaining your budget, answer the following questions: What is the organization’s current business model? Did you make any financial adjustments that go against the way the organization planned its finances in the past? If so, what were they, and why did you make the changes? How did the organization’s internal resources and financial capabilities affect your financial plan? How will they affect implementation of the plan?

Cite at least four sources to support your information.

Format your paper consistent with APA guidelines.

What is the organizations current business model?

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.Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication,

.Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication,.

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you: 1.Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. 2.Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. 3.Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). 4.Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response. 5.Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements: •Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are: •Examine the marketing research process and market segmentation strategies in the health care industry. •Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion. •Explain how branding strategies apply to the health care market for existing and new products. •Determine the marketing communications strategy used in health care services. •Use technology and information resources to research issues in health services strategic marketing. •Write clearly and concisely about health services strategic marketing using proper writing mechanics.

.Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication,

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Describe the current marketing communication

Describe the current marketing communication.

Write a four to six (4-6) page paper in which you:

1.Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. 2.Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. 3.Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). 4.Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response. 5.Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. •Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

•Examine the marketing research process and market segmentation strategies in the health care industry. •Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion. •Explain how branding strategies apply to the health care market for existing and new products. •Determine the marketing communications strategy used in health care services. •Use technology and information resources to research issues in health services strategic marketing. •Write clearly and concisely about health services strategic marketing using proper writing mechanics.
64487_CH03_Fortenberry_RevitalizingABrand (1)

Describe the current marketing communication

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