Rhetorical Analysis: How to Analyze and Evaluate a Text

Rhetorical Analysis
Rhetorical Analysis

Rhetorical analysis is a form of critical reading and writing that examines how a text persuades its audience. It involves looking at the text’s purpose, audience, context, and rhetorical strategies, such as appeals, structure, tone, and style. Rhetorical analysis can help you understand how a text works, what it means, and what effects it has on the reader.

In this article, we will explain what rhetorical analysis is, how to do it, and what to look for in a text. We will also provide some examples and tips for writing a rhetorical analysis essay. If you need professional and reliable help with your rhetorical analysis or any other type of essay, you can always rely on our website. We offer high-quality and original writing services for students and professionals.

What is Rhetorical Analysis?

Rhetoric is the art of effective communication, both spoken and written. It involves using various techniques and methods to persuade, inform, or entertain an audience. Rhetorical analysis is the process of examining how a text uses rhetoric to achieve its goals and influence its audience.

A text can be any piece of communication, such as a speech, an essay, an advertisement, a poem, a photograph, or a web page. A text can also use more than one mode of communication, such as words, images, sounds, or gestures. A text can have different purposes, such as to argue, to inform, to entertain, to inspire, or to educate. A text can have different audiences, such as a specific group of people, a general public, or a personal recipient. A text can have different contexts, such as the time, place, situation, and culture in which it was produced and received.

Rhetorical analysis involves looking at how a text uses the following elements to achieve its purpose and affect its audience:

  • Appeals: Appeals are the ways a text tries to persuade its audience by appealing to their logic, emotions, or ethics. The three main types of appeals are logos, pathos, and ethos. Logos uses facts, evidence, and arguments to appeal to the audience’s reason and logic. Pathos uses vivid language, imagery, and stories to appeal to the audience’s emotions and feelings. Ethos appeals to the audience’s trust and credibility by showing the author’s authority, expertise, and character.
  • Structure: Structure is the way a text organizes and presents its information and arguments. It involves using an introduction, a body, and a conclusion, as well as transitions, headings, and paragraphs. Structure helps the text to be clear, coherent, and logical, and to guide the audience’s attention and understanding.
  • Tone: Tone is the attitude or mood that a text conveys to its audience. It involves using words, phrases, sentences, and punctuation that express the author’s feelings, opinions, and perspectives. Tone helps the text to create a relationship with the audience and to influence their emotions and reactions.
  • Style: Style is the way a text uses language to communicate its message. It involves using word choice, sentence structure, grammar, and punctuation that suit the purpose, audience, and context of the text. Style helps the text to be effective, appropriate, and distinctive, and to show the author’s voice and personality.

How to Do a Rhetorical Analysis

To do a rhetorical analysis, you need to follow these steps:

  • Identify the text’s purpose, audience, and context. Ask yourself: What is the text trying to achieve? Who is the text addressing? When and where was the text produced and received?
  • Identify the text’s rhetorical strategies. Ask yourself: How does the text use appeals, structure, tone, and style to persuade, inform, or entertain its audience? What are the specific examples and evidence of these strategies in the text?
  • Evaluate the text’s effectiveness and impact. Ask yourself: How well does the text achieve its purpose and affect its audience? What are the strengths and weaknesses of the text’s rhetorical strategies? What are the implications and consequences of the text’s message?

How to Write a Rhetorical Analysis Essay

To write a rhetorical analysis essay, you need to follow these steps:

  • Choose a text to analyze. Select a text that interests you and that you can access easily. You can use a text that you have read or heard before, or you can find a new text online or in a library. Make sure the text is suitable for rhetorical analysis, meaning that it has a clear purpose, audience, and context, and that it uses rhetorical strategies to persuade, inform, or entertain.
  • Read and annotate the text. Read the text carefully and attentively, and make notes of the text’s purpose, audience, context, and rhetorical strategies. You can use a highlighter, a pen, or a digital tool to mark the text and write comments. You can also use a rhetorical analysis worksheet to help you organize your thoughts and observations.
  • Write a thesis statement. A thesis statement is a sentence that summarizes the main point of your essay. It should state what the text is, what it does, and how it does it. For example, “In his speech at the 1963 March on Washington, Martin Luther King Jr. uses a combination of logos, pathos, and ethos to inspire his audience to join the civil rights movement and fight for racial equality and justice.”
  • Write an introduction. An introduction is a paragraph that introduces your topic and provides some background information. It should include a hook, a brief summary of the text, and your thesis statement. A hook is a sentence that grabs the reader’s attention and makes them want to read more. For example, you can use a quote, a question, a statistic, or a fact related to the text or the topic.
  • Write a body. A body is a series of paragraphs that analyze the text in detail and support your thesis statement. Each paragraph should focus on one rhetorical strategy or aspect of the text, and should include a topic sentence, evidence, analysis, and a conclusion. A topic sentence is a sentence that states the main idea of the paragraph. Evidence is a quote, a paraphrase, or a summary of the text that illustrates the rhetorical strategy. Analysis is your explanation of how the evidence supports your topic sentence and thesis statement. A conclusion is a sentence that wraps up the paragraph and connects it to the next one.
  • Write a conclusion. A conclusion is a paragraph that summarizes your main points and restates your thesis statement. It should also provide some final thoughts or implications of your analysis. For example, you can discuss the significance, relevance, or impact of the text or the topic, or you can suggest some further questions or directions for research.

Examples of Rhetorical Analysis Essay

To illustrate the rhetorical analysis essay format, here are some examples of rhetorical analysis essays for different texts and purposes:

Tips for Writing a Rhetorical Analysis Essay

Here are some tips for writing a rhetorical analysis essay:

  • Use the present tense to describe the text and your analysis. For example, “The author uses logos to persuade the audience.”
  • Use the third-person point of view to maintain an objective and academic tone. Avoid using “I”, “you”, or “we” in your essay.
  • Use transitions and connectors to link your paragraphs and ideas. For example, “Furthermore, the author also uses pathos to appeal to the audience’s emotions.”
  • Use quotations marks, parentheses, and citations to acknowledge the sources of your evidence. Follow the citation style required by your instructor or discipline, such as MLA, APA, or Chicago.
  • Use a rhetorical analysis outline to organize your essay and plan your writing. An outline is a tool that helps you structure your essay and arrange your main points and subpoints in a logical order.
  • Use a rhetorical analysis rubric to evaluate your essay and improve your writing. A rubric is a tool that lists the criteria and standards for your essay and helps you assess your strengths and weaknesses.


Rhetorical analysis is a useful and interesting way to read and write about texts. It helps you to understand how a text communicates its message and influences its audience. It also helps you to develop your critical thinking and writing skills. By following the steps and tips in this article, you can write a rhetorical analysis essay that is effective and impressive. If you need more help with your rhetorical analysis or any other type of essay, you can always rely on our website. We have a team of qualified and experienced writers who can write custom essays for you on any topic and subject. Contact us today and get a free quote for your essay. You will be glad you did.