Pizza Pricing Essay

Pizza Pricing Essay.

Pizza brand, famous or not, has been making price strategy to secure to have sales and profits to be successful. Pizza Hut uses the High/Low pricing strategy which makes them achieve success in the pizza industry. In high/low pricing strategy, a company can be allowed to have high prices and later have promotions to be able to have low price in a short-term(Badbreaks). Pizza uses this due to its good quality. Alongside with pizza hut, other pizza brands were priced according to high/low strategy these were La Grand Orange Grocery and Uncle Sal’s.

But most likely these two brands sometimes do not offer promotions or discounts for its customer. For Dominoes, they were considering the low price strategy where they charge invariable prices. They even may have promotions to set temporary discounts. Dominoes set prices which not merely low as compared to its other competitors but provides good quality pizzas. Papa John’s also set price with regards to low price strategy, they also provide exceptionally good worth pizza with good quality (Scott).

Together with price, product, promotion and place should be considered alongside with it. Usually these tools were considered as the marketing mixes that were employed to attain satisfaction of customers. Product is said to be the goods or services one company offers to the consumer. With regards to pricing, price should consider if the product is to be eagerly acceptable in the community. If it assumed to have good impact to society, the price could be of high cost. But it is advisable to have low cost even though not much good product.

Promotion refers to how the company put into public their goods product, also means how they commercialize the product. Prices can vary in accordance with the cost of promotion or advertisement of the product. Place is said to be the where products are distributed to reach their customers. In busy commercial place, prices should be low because your product may have a good competition with other products. But in not crowded place, we may set a high price because your product may be a necessity and people will high chance of buying it (Lake).

If I have to come up with my own price strategy, I will design a strategy that sets my prices at not so high cost and requires memberships from customers in order that they can avail of discounts from my products. Consumers will be required membership fees so that I can have much income even though discounts were given to members. Non members are to pay the prices set with no discounts. This strategy will fit any company because they were considered to have same value of pizzas.

Pizza Pricing Essay

Chuck E Cheese Essay

Chuck E Cheese Essay.

Ninety-four percent of the U.S. population eats pizza, Pepperoni is America’s favorite topping. Pizza consumers in the United States eat approximately 251,770,000 pounds of Pepperoni pizza per year, and 100 acres of pizza each day, or about 350 slices per second. One of the busiest days for pizzas is Super Bowl Sunday, millions of American’s order pizza for their Super Bowl Party in advance. Pizza sales contribute to at least ten percent of foodservice sales. October was designated in 1987 as National Pizza Month in the U.

S. it is a traditional time for celebration of one of America’s most important and popular food industries. The pizza industry is very popular, it is easy to order a pizza for dinner and have it delivered to your home or office, reasonably priced that all age groups love it. A popular time pizza is used is at children’s birthday parties, for example a part at Chuck E. Cheese (thepizzaria.com).

Chuck E. Cheese is known for the fun it has in entertaining children and the pizza they serve to their consumers. Chuck E. Cheese’s mission is to offer families a safe, fun place to share a meal, enjoy the games, rides and amusements, and be entertained with our lively shows. Their goal is to encourage families to spend time together – always keeping quality and value top of mind.

Chuck E. Cheese has 545 family-friendly stores located in 48 states and 6 foreign countries/territories. Over 40 million kids and their families visited Chuck E. Cheese in the past year. In the past 4 years Chuck E. Cheese has increased their revenue; in January of 2010 it was at 818.3 million, their competition would be other pizza companies along with Monkey Joes which is like Chuck E. Cheese in entertaining children and their families (businessweek.com)(ChuckECheese.com).

Chuck E. Cheese is a franchising company, in January 2010 they franchised 48 stores, 40 were in the U.S. and the other eight were located internationally in Puerto Rico, Guatemala, Chile, Saudi Arabia, and the United Arab Emirates. A risk that Chuck E. Cheese faces is product recall. Chuck E. Cheese purchases merchandise from third-parties and offer the merchandise to customers in exchange for prize tickets or for sale (ChuckECheese.com).

Chuck E Cheese Essay