Big Tasty Hamburger Essay

Big Tasty Hamburger Essay.

At times when we are in a hurry, hamburgers are one of the easiest foods to eat while on the go. No matter what time it is whether its breakfast, lunch, or dinner we grab a hamburger and might throw in some fries and a soda to go with it. Many restaurants are known to make their hamburgers in a specific way. Preparation differs from restaurant to restaurant. But what really makes a hamburger taste so delicious? Depending where you go they will taste different but they are all structured the same.

It consists of a bun, a ground meat patty and often ingredients such as cheese, onion slices, lettuce and other condiments. I occasionally like to buy juicy burgers that look and taste great. When your food is served it does not only have to taste good, but also has to look good in order for it to be appetizing. Hamburgers, no doubt, look very pleasing to the eyes and are round in shape with many layers of nutrients.

Hamburgers like writing relate in their organization, taste, and appearance of concluding a thought or an idea.

Making a fantastic burger is like writing. Just like a hamburger, the more condiments and toppings, the better the hamburger. In writing, the more description a paper contains the better the writing. The three condiments to a hamburger are its bun on top, the middle where you’ll find the meat, and a bun on the bottom. The first and most important secret to making a fantastic burger that everyone will just admire about is the meat. The higher the fat content is in ground beef, the better the flavor. Before cooking a burger it would be good to put some season dressing in the burger. Or to make it more pleasant you can stuff small bits of bread crumbs, garlic, or onions, mixed well with an egg inside the patty, and it will give it a real good flavor.

Preparing the seasoning to add flavor to the meat is similar to writing an outline or making notes of what to write about. In some cases, students have a habit in choosing their topic thesis and then start writing without any source of planning. The problem with this method is that there is little organization. Even if you have brainstormed what to write about, as well as the supporting arguments it is easy to get lost without a map. Creating an outline would be a good idea to begin with. When preparing the patty you want to know what to put in, like when writing you want to list intellectual ideas prior to the writing process.

First, the buns to a hamburger are like the introduction and topic statements. If a hamburger is well done it will grab attention and make an individual hungry. Hamburgers are mouthwatering meat patties framing with appealing bread buns. Generally, hamburgers top buns are made with sesame seeds, not for the taste but for an appealing style. An effective, introduction does the same, it provides a clear main idea or thesis. It may also include an interesting fact, scenario or an anecdote to illustrate the topic or even ask a question. The topic sentence clearly indicates what the whole paragraph is going to be about. The development of starting off an essay with an introduction is similar to the top bun of a burger.

Second, the composed sentences that give information about the topic are the most important part of a burger –the meat. Its condiment makes up the body which provides information with details to an essay. The meat is the supporting arguments for your paragraphs. All the meat of your supporting arguments is surrounded by the similar bun of an introduction and conclusion. The approaching sentences that come after are the supporting details. The supporting details are the heart of the hamburger, just like, tomatoes, lettuce, cheese, pickles, onion slices, etc. These condiments are like adding detail to a well thought out composition. Yet, the key to writing a good paper is to not change topics in the middle of a paragraph. Similarly, it’s like a hamburger starting as a Big Mac and turning into a turkey sandwich.

Hamburgers like writing start at one point and finish off with an enchanting strong touch that makes you want to lick your fingers and want more. Third but not least, the conclusion provides an almost mirror image of the introduction, wrapping up the arguments with a restatement of the thesis of your essay. I call this the bottom burger bun or in other words the conclusion. Holding it all together is the bottom bun of the hamburger or the conclusion to sum up all the key points of interest. The conclusion sentence should be interesting by giving it a call to action. As you can see a hamburger is easy to make like writing is not as hard as you think. Writing is very simple to do as preparing a hamburger. Although, most of the time hamburgers are dry and taste like cardboard.

They are the ones that tend to not be juicy or appealing to the eye. Believe it or not, essays are similar to dry burgers. Writing essays can lack clear thoughts, explanations, and opinions as well as vague arguments. As a result an essay that is boring and not interesting end up receiving a poor grade. However, a hamburger can be re-made to taste better like an essay can be revised or edited. In writing, as in other kinds of production, the process directly affects the quality of the product. If we prepare a meal quickly, assembling poor ingredients without much thought or attention, we aren’t likely to end up with a tasty dish. The best chefs, like the best writers, refine their methods and think carefully about what they are doing, with close attention to detail to increase the tastiness into their writing.

Big Tasty Hamburger Essay

McDonalds Essay

McDonalds Essay.

Our assignment is to carry out investigations into two companies from two different sectors; these sectors are the private sector and the public/voluntary sector. The private sector are all about making profit rather than providing a service. The public/voluntary sector on the other hand want to concentrate on providing a good and efficient service for their customers such as the NHS, they provide a medical service for residents of this country, of course this isn’t to make a profit because their service is free, whereas companies in the private sector just want to make money to then develop further and release more products which they hope will make even more profit.

The company from the private sector I have chosen is McDonalds.

The company I have chosen from the public sector is Oxfam.

About The Companies:

McDonalds were founded in 1940 Richard and Maurice McDonald and Ray Kroc, they started off as one fast food branch on East street California, and over the last 70 years have rapidly become the most profitable and biggest fast food company in the world, competing against other fast food such as KFC, Burger King, Subway and Pizza Hut.

No matter what these rivals threw at them they always have come right back with something new and better which is why McDonald’s have stayed at the top of the fast food chain. Oxfam are a non-profitable company, they are the UK’s largest charity which prides itself in helping 92 countries all over the world who are trying to fight extreme poverty including Ghana, Cambodia and the Democratic Republic of Congo. Oxfam rely on donations by the public which is why the advertising campaigns have become stronger and more persuasive as the demand for help and support in countries around the world has rocketed they have needed more and more donations to support families in serious poverty, people who don’t even have access to running clean water.

Ansoff Matrix

The Ansoff Matrix is a marketing technique that all companies in the private sector use, without using the structure of the Ansoff Matrix a company like McDonalds would not be able to survive or expand their brand to a different market. If a company uses its existing products to sell to its existing markets this is called Market Penetration. If a company takes its existing products to a brand new market, to a new country for example, this is called Market Development. If a company decides they are going to release new products to their existing market, like the Big Tasty at McDonalds, this is called Product Development. But if a company wants to try something completely different by taking new products to a new market this is called Diversification.

Growth Strategies: Oxfam

The image of a pie chart below shows how every £1 donated to Oxfam goes to different parts of the charity, 7p of every £1 is invested into the company to generate future revenue. 36p goes towards the emergency response system to give aid to countries that need the help immediately, such as the victims of the Pakistan earthquake in the summer of 2010. Oxfam provide water and sanitation facilities for 2,000 families living in the camp. 40p goes towards development work in LEDC countries and other worldwide projects in countries such as Tanzania where they have set up a local jewellery business and a primary school. 7p goes towards campaigning for change, another 7p goes towards fundraising costs and the final 10p goes towards the support and running costs for transport etc.

Survival Strategies: Oxfam

Because of the recent recession the rate of unemployment has rocketed in the UK, Oxfam offer a wide range of voluntary work that of course doesn’t offer pay for their labour but by doing voluntary work it counts as work experience and this looks great on a CV so people will want to apply so in the future they get a better chance in their future job interviews etc. Also the 7p of every £1 donated to Oxfam is invested into the company to generate future revenue in the charity.

Advertising: Oxfam

The main advertising campaign used by Oxfam is putting on television adverts that are shown all over the country on channels such as ITV1, C4 and FIVE. These adverts normally show families in LEDC’s like Kenya for example, that are in extreme poverty with barely and food or clean water, so they are struggling to survive, they show this normally at a time when families in the UK are sitting at home eating their family meal, so when they see this family with no food whatsoever they begin to have sympathy for them, and seeing that for just £3 a month they could sponsor this charity so the family they can see on their television could eat a satisfactory meal or at least food to survive.

Relationship Marketing: Oxfam

One way Oxfam have used relationship marketing is great customer service, all Oxfam employees and volunteers go through a various amount of training courses before they qualify to work at a branch or travel around the world to give aid to people in poverty. This is good because if someone walks into an Oxfam branch to maybe give some of their belongings to the shop so they can sell them or if they go and sign up to sponsor them they will be greeted with a smile and a happy tone, which makes the customer feel comfortable straight away, and of course if someone feels comfortable in a place where they are receiving a service they will want will to come back again to support this cause further because they trust them.

Growth Strategies: McDonalds

McDonalds use a wide range of growth strategies, one of these are Franchises. A Franchise is where a company (McDonalds) sell a branch of their business to someone and give them the right to sell their products, but of course because it is still a McDonald’s branch it will still draw in more customers as more McDonald’s Franchises pop up around the world, because eventually there will be more McDonald’s branches to the square mile than ever before, which will increase the popularity of McDonald’s compared to its rival fast food outlets. Another growth strategy is introducing new products such as the McFlurry, the McFlurry has been sold for 14 years at McDonalds, throughout the 14 years they continuously release new flavours of the product an example of this is the McFlurry Flake, which has been released this year. This is a growth strategy as the company improving its flavour range so demand for the product will rise and therefore McDonalds will earn more profit.

Survival Strategies: McDonalds

One survival strategy that McDonald’s currently use is the 99p Saver Menu. The 99p Saver Menu is a special offer that McDonald’s promote in majority of their advertising campaigns, it consists of a selection of products which they have reduced the price to 99p such as the cheeseburger, the mayo chicken and the classic McFlurry, the menu also have other desserts such as the Apple Pie and donuts. This is a survival strategy because they want to increase sales, the want the demand of products to go up so they will earn more profit and the customers believe they are getting a good deal so they will buy food from the 99p Saver Menu again. Another survival strategy is the way that throughout the course of the year they rotate their menus, such as the introduction of different twists on the classic McFlurry, such as the Flake McFlurry and the Chocolate Fudge Brownie McFlurry, by doing this they are bringing new products into the market which will grab the eye of customers, if they see that a new McFlurry has been released they will more than likely want to try it to see what it is like, and of course if they like it they will want to buy it again and want to try the next one that comes out when the menu rotates once more.

Eventually by doing this there will be a higher demand for the McFlurry so there will be a rise in sales and their profits will also increase. Another survival strategy currently enforced at McDonald’s is the removal of less profitable products, like the Angus Burger for example, this was released in 2006, for a short while there was a high demand for this product because it was new and exciting, but after a couple of months, less people bought the Angus Burger, which meant the demand for this product decreased, and so did McDonald’s profits. McDonald’s realised they had made a mistake with the Angus Burger so they removed it off their menu’s and stopped selling the product to prevent further loss in sales and a bigger decrease in profit.

Advertising: McDonalds

Because McDonald’s is a worldwide company they have advertising campaigns set up all around the globe, all year round. The advertising technique that most people will be able to relate to is their memorable “M” logo and their catchy slogan “I’m lovin’ it” because this advertising technique is so simple this makes it exceptionally effective because people remember it, if they are driving along and see a sign with the “M” on it they will know that there is a McDonald’s nearby, and if they are abroad where there are many McDonald franchises more people will want to eat there because they know they can get good fast food from a place they are used to eating at back home.

Another advertising technique McDonalds used this year in particular is that alongside Coca Cola they were the main sponsors for the London 2012 Olympic Games, they have been a proud supporter of the Olympic movement for nearly 40 years, and this year have called themselves the “Official Restaurant Of The Olympic Games”. McDonald’s commitment to the Olympic Movement began in 1968 when the company airlifted hamburgers to U.S. athletes competing in Grenoble, France. They first became an Official Sponsor of the 1976 Olympic Games in Montreal, and in 1984, McDonald’s and their franchisees provided the funds to build the Olympic Swimming Stadium in Los Angeles. In 1998 they became a worldwide sponsor at the Nagano Olympic Winter Games and continued that commitment through the London 2012 Olympic Games.

Relationship Marketing: McDonald’s

At McDonald’s there are many perks than can be experienced just by sitting in their restaurant, free Wi-Fi is one of these, and modern comfortable seating is another, if someone would like to sit back comfortably and continue their work into their lunch break while eating a nice Big Mac meal then they can, internet access is installed into most McDonald’s franchises. Another way McDonalds use relationship marketing is the Happy Meal, with statistics showing that the amount of children and teenagers becoming clinically obese there is no wonder why this option on the menu is so popular, it is basically a small kid’s size meal, it comes in a nice card box with puzzles and colouring sides on it which to a child is attractive enough, but all year round they also include a toy inside the happy meal box, usually related with what is big at that specific time, like a new children’s movie being released for example, the toys in a Happy Meal will more than likely be characters from that movie, this is a great use of relationship marketing.

Comparison: Both Companies

In this task I have had to explore into the marketing techniques of one company in the private sector and one company in the public/voluntary sector, to see how effective their growth strategies, survival strategies, their advertising techniques and the way they use relationship marketing in store and in other parts of the company. After looking at both of their growth strategies I have noticed no similarities with the way they use them with the points I have stated due to the fact that McDonald’s use the Ansoff Matrix a lot in their growth strategies and Oxfam do not, they prefer to promote the fact that 84% of your money goes directly to giving aid to poverty stricken countries, 9% goes towards support costs such as transport and the remaining 7% is invested into the company to generate future revenue. After looking at the other aspects of the company I have discovered that although Oxfam has a very strong marketing technique with highly trained employees with their great customer service, and their flawless advertising campaign, nothing can compare to the strength of the McDonald’s empire’s marketing techniques.

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McDonalds Essay

Review of Financial Statements Essay

Review of Financial Statements Essay.

Financial statements are essential accounting tools which include balance sheets, cash flow statements, and income statements that provide information on a company’s past and present financial history. Information on financial statements can be used by any number of public and private entities to determine if an organization’s financial status is healthy. Burger King and McDonald’s are two organizations that use financial statements in conducting business.

Further, this paper will discuss the financial statements of each company, the firms which audit each companies financial statements, and define accounting concepts, terminologies, and transactions used in the financial statements.

Additional information will provided regarding when McDonald’s and Burger King were established and what product and services they provide to the public.

Overview of Organizations

McDonalds first opened its doors in 1940 introducing the concept of the “speedee service system” offering french fries, hamburgers, and shakes to satisfy the hungry customer quickly at a low price. Over the next 65 plus years the McDonalds menu has changed from just french fries and hamburgers to salads, wraps, chicken nuggets and many more items which cater to the ever changing tastes of consumers.

McDonalds has been criticized over the years as being a major contributor high obesity rates, in part due to the speedee service concept. These criticism have caused McDonald’s to rethink menu items and helped the company to enact numerous changes to the menu which now offers nutritional guides for each menu item and healthier choices such as salads, fruit, and milk.

McDonald’s has changed the oil used to fry foods to make the fries healthier and includes a choice of meal sizes and most recently started a new line of coffee drinks, which offers the desired Starbucks taste for a fraction of the cost. “The fast food chain currently has 31,000 restaurants worldwide and operates in 119 countries and serves approximately 47 million customers daily. McDonalds is also highly associated with the Ronald McDonald House Charities (RMHC) that has donated money and services to families and communities for over 35 years to approximately 37 million children and families.” (McDonalds, 2009). The McDonald Corporation pays for most of RMHC’s global administration cost so that all donations go directly to the community and families. The charity is in such high demand that RMHC plans to expand their programs by 37% by 2010 to better help those in need.

Burger King started in 1953 first known as Insta Burger King offering hamburgers to consumers that was cooked on a small cooker called an Insta-Broiler oven; the concept proved to be successful. “In 1954 the name changed to Burger King, the broiler oven first used was replaced with the flame broiler and soon became popular for offering their flame broiled hamburgers and what is now known as the Whopper burger.” (Burger King, 2009). The next 60 plus years for Burger King began suffering the same criticisms as McDonalds.

It seemed all fast food chains were being blamed for the increased obesity rate in the U.S. Burger King followed suit and began making changes to their menus adding chicken, salads, fruit, food nutritional guides, smaller sizes, choice of drinks such as tea, milk, and changing the oil used to fry French fries as well as additional changes. Burger King Corporation is associated with a few charity organizations such as “Have It Your Way” which works to alleviate hunger, disease, and promotes community education through scholarship programs; the McLamore Foundation provides scholarships and is associated with several charities for

When Organizations Were Established

Burger King was founded in 1954 in Miami, Florida by James McLamore and David Edgerton. “McLamore and Edgerton, both of whom had extensive experience in the restaurant business before starting their joint venture, believed in the simple concept of providing the customer with reasonably priced quality food, served quickly in attractive, clean surroundings.” (New York Job Source, 2009), thus, the invention of the Whopper which was an instant success. Today Burger is found in all 50 states and 74 countries and territories throughout the world with more than 11,700 restaurants. In 1967 the Pillsbury Company based in Minneapolis, Minnesota purchased the company and its employees and the company went public in May 2006 at $17 a share. Today the company remains majority-owned by an equity group comprised of Texas Pacific Group, Bain Capital Partners and the Goldman Sachs Funds. (New York Job Source, 2009).

McDonald’s was founded by two brothers, Dick and Mac McDonald of San Bernardino, California. Ray Kroc, a milkshake machine distributor happened on the brothers’ restaurant as he was curious to discover why such a small establishment would need 10 milkshake machines. Kroc was impressed by the speed with which these two brothers were able to provide service in their busy hamburger stand and he asked the brothers for a briefing on their “McDonald’s Speedee System” and after the briefing he requested and “secured the rights to duplicate the system throughout the United States. “Ray Kroc opened his first outlet in Chicago in 1955, 50 years later the number of McDonald’s locations had expanded to over 31,500.” (Albrecht, Stice, Stice, & Swain, 2008, pg. 76). Today McDonald’s averages over 100 million dollars a day and is located in 121 countries around the world. Both companies had meager beginnings and have grown into fast food superstars.

Accounting Organizations Providing Audits

Both McDonald’s and Burger King offer burgers, fries, and creamy shakes. However, the differences between McDonald’s and Burger King are far more than golden arches and golden crowns. McDonald’s has both and internal and external audit committees. The internal audit committee is composed of five Directors, each of whom meets the independence and other requirements of the New York Stock Exchange (Santona, 2009). The committee abides by a charter which states all its responsibilities and is reviewed annually. Ernst & Young LLP (Ernst & Young), the Company’s independent auditors, is responsible for performing an audit of the Company’s annual consolidated financial statements in accordance with generally accepted accounting principles (GAAP) and for issuing a report on those statements (Santona, 2009).

The Burger King Corporation also has both internal and external audit committees. The internal committees perform quarterly internal audits that are published for investors, but these audits are indicated as unaudited by an external entity. KPMG LLP is the external organization the Burger King Corporation uses for its external audits.

Financial Statements Used and Terminology

As a publicly traded company within the United States Burger King Corporation (BKC) has taken all the necessary steps required to abide by the regulations set forth the Sarbanes-Oxley Act of 2002. “The annual report for FY2008 includes information such as business information, risk factors, physical assets, legal proceedings, stockholder matters, and finally a comprehensive financial statement.” (Burger King Corp, 2009). This section of the annual report begins with management reports on internal controls which are in place regarding financial reporting which explains in detail the understanding of both the CEO and CFO and their obligation to take full responsibility for the content of the annual report. The report of the independent registered public accounting firm (KPMG) is and additional statement of responsibility from the independent accounting firm which states the firm has reviewed the information. Paged within the reportcontain the balance sheet, statement of income, statement of stockholders equity, and statement of cash flows for FY2008 compared to 2007, 2006, and 2005.

While BKC’s annual report was presented in a standard no-frills format, McDonald’s Corporation’s 2008 annual report included graphics and photos as the driver of the information. Along with the financial statements, “McDonald’s annual report focused on highlights from the menu to the money along with letters of welcome from the Chairman, Andy McKenna and CEO, Jim Skinner.” (McDonalds Corporation, 2009). The financial reporting still included the management’s report on internal controls, the report of independent registered public accounting firm (Ernst & Young, LLP), the balance sheet, statement of income, statement of stockholders equity, and the statement of cash flows. In both instances a dedicated effort was made to satisfy the requirements regulated by the United States Securities and Exchange Commission.

Basic Accounting ConceptsIn 2008, McDonalds’ financial report shows annual total revenue at 23,522.4 million dollars compared to Burger King’s 2,455.0 million dollars; a difference of 21,067.4 million dollars; McDonald’s clearly having earned more revenue (MSN Money, 2009). However, prior to 2003, the difference between McDonald’s profits and Burger King’s were even greater. “From 2001 through 2003 Burger King was losing money, but has made a steady annual gross profit since.” (CNN Money, 2006).

Transactions

In 2008, Burger Kings’ annual profit was 1,452.0 million dollars and in 2007 the profit was 1,317.0 million dollars, a growth of 135 million dollars. McDonald’s has also encountered gross profit over the past two years, however, at a much greater scale. In 2008 the gross profit recorded was 8,639.2 million dollars and in 2007 a gross profit was recorded of 7,905.2, an increase in profit of 734 million dollars.

Accounts Affected by Transactions

While the two fast food restaurant chains are no where near comparable in revenue, both chains are increasing revenue year after year. Since 2006, when Burger King became a publicly traded company; like McDonald’s, they both worked to maintain a profitable growth for share holders which has increased the amount of profit each year (MSN Money, 2009). Both companies have cash assets as well as land and property, rental fees, food, supplies, salary responsibilities, and advertising. Financial Statements Affected by TransactionsEach of the transactions listed for Burger King and McDonald’s are provided in detail on a number of the financial statements. Specifically, the profit can be followed on the balance sheet, the statement of income, and the statement of cash flows located in each annual report. In addition these figures are compared to the previous years’ numbers on each of these statements.

Conclusion

McDonald’s and Burger King have been in business for decades and each company has established its respective company in the hearts of the American people and consumers across the globe when they expanded into global market. Both companies use reputable accounting firms and the same types of financial statements in order to assess the health of their financial status. This paper has shown how important understanding the concepts, terms, and transactions listed on financial statements are in order to better gauge how a company is faring financially on a year to year basis.

References

Albrecht, W.S., Stice, E.K., Stice, J.D. & Swain, M.R. (2008). Accounting: Concepts and applications, (10 ed). Cengage Learning Center, Mason, Ohio.

Burger King Corp. (2009). Company Info. Retrieved June 20, 2009 http://www.bk.com/Companyinfo/corporation/fact.aspxCNN Money. (2006). The King Meets his Public. Retrieved June 18, 2009, from http://money.cnn.com/magazines/fortune/fortune_archive/2006/03/06/8370602/index.htmMcDonalds. (2009). Our company. Retrieved June 18, 2009 from http://www.aboutmcdonalds.

Com/mcd/our_company.htmlMcDonald’s Corporation (2009). 2008 annual report. Retrieved June 18, 2009, from http://www1.mcdonalds.com/annualreport/index.htmlMSN Money. (2009). McDonalds Corporation: Financial Statement. Retrieved June 18, 2009,from http://moneycentral.msn.com/investor/invsub/results/statement.aspx?Symbol=MCD&1stStatement=Income&stmntView=AnnMSN Money. (2009). Burger King Holdings Inc.: Financial Statement Retrieved June 18, 2009, from http://moneycentral.msn.com/investor/invsub/results/statement.aspx?Symbol =BKC&1stStatement=Income&stmntView=AnnNew York Job Source. (2009). Burger King: World’s second largest food chain. Retrieved June 19, 2009 from http://www.nyjobsource.com/burgerking.htmlSantona, G. (2009). McDonald’s: 2009 Annual Shareholders’ Meeting and Proxy Statement. Retrieved June 20, 2009, from http://www.aboutmcdonalds.com/etc/medialib/aboutMcDonaldsinvestor_relations.Par.58.686.File.tmp/2009%20Annual%Shareholders%20Meeting%20Proxy%20Statement.pdf

Review of Financial Statements Essay

Mcdonald’s “Hamburger University” Essay

Mcdonald’s “Hamburger University” Essay.

Training at McDonalds is an integral part of the company’s management program. In fact, McDonalds regards management training as so important that they actually created “Hamburger University” wherein managers and possible franchisees learn “The Basics of McDonald’s Operations”. Hamburger University was created by McDonalds Corporation in order to instruct their employees or personnel employed by McDonald’s Independent Franchisees in every aspect of the business. Some of the characteristics of the global training plan at McDonalds include everything from cultural awareness and managerial evaluations, to proper cooking and cleaning techniques.

And they offer these comprehensive training programs to all staff levels.

Hamburger University, which was founded in 1961, has its home office campus in Oak Brook, Illinois. This University boasts over 130,000 square feet of state-of-the-art technologically equipped classrooms and training environments, 30 resident professors, and can teach its classes in up to 22 languages simultaneously. Other Hamburger University locations include universities in London, England, Tokyo, Japan, Munich, Germany, and Sydney, Australia, not to mention additional campuses throughout the United States.

Through these various universities, McDonalds Corporation ensures that all of its management staff and franchisees are properly trained in the McDonalds Corporations operational methods.

McDonalds Corporation believes that their restaurants should be a direct reflection of the communities that they serve. In order for them to achieve these goals, they tend to “promote from within” and hire most of their management from people who started out as cashiers and fry cooks and such. One of the keys to the successful HR practices of McDonalds Corporation’s global training programs is their method of taking the best “people practices” found in the various McDonalds restaurants around the world and blending them into the one method that is most effective for a given location. For example, opening a McDonalds in India with no beef products whatsoever, replacing the all beef patties with “vegi-burgers”. Another good example of McDonalds’ ability to adapt to their environment is their franchise in Saudi Arabia where the restaurant has two separate dining rooms, one for the men the other for the women and children.

Characteristics such as the ability to quickly adapt to the cultural issues and the various labor laws within each country, standardized training for managers and employees alike, a strong HR department to ensure that only the most enthusiastic people are hired, and their method of “positive people practices” gives McDonalds global training program a keen edge over many of it’s competitors. That coupled with the popularity of the McDonalds name and the various community assistance programs that the Corporation participates in makes McDonalds a very successful international business. The fact that they have “Hamburger Universities” located in key areas around the world, allows them to cut the costs of training their personnel while still maintaining the standard “smiling faces” that people have come to associate with McDonalds.

Mcdonald’s “Hamburger University” Essay