Professionalism in the Classroom Essay

Professionalism in the Classroom Essay.

Can you imagine walking into your child’s classroom and his or her teacher looking more like a student than a teacher? Just as the rest of the world is becoming more laid back, so are the standards for the way teachers present themselves. Years ago, when you walked into a classroom, the teacher looked as if he or she were dressed in a professional manner and were neat and clean. Now, due to the fact that teachers are not presenting themselves in a professional manner with regard to clothing and hairstyles, and cell phone use students are not taking them as seriously.

Not only as a teacher but also a role model for children a teacher is expected to present themselves in a professional manner. Juli Kwikkel (8/21/2003) stated that “you don’t want to have to guess who’s the teacher and who’s the student”.

There are even some districts that are beginning to implement dress codes due to the issues worsening as new and younger teachers are entering the work place.

This new trend is becoming more popular with schools and is going beyond just the students. Especially in districts where there is a dress code for students and not for employees this will lead to student rebelling against the dress codes that are in place. This is primarily due to the fact that many students will feel as if why should they have to dress a certain way when the staff can dress in street clothes. The rules that are implemented at Alleghany Highlands Public Schools (8/21/2003) state “dress should reflect the professional position of the employee.”

Although opinions are different, the general consensus is that teachers should not be wearing things such as belly shirts, jeans, flip flops, and t-shirts to work. This should be left for the students. Rather they should be wearing a more professional and mature type of clothing, such as dress pants and a button up shirt or a skirt that is of an appropriate length. As described by Beth Lewis teachers should wear clothing that is loose fitting and well-tailored, not too much make-up, comfortable shoes, and not too much jewelry. This can still leave many options open for each individual to express their own styles while still looking as if they are in a position that they will be respected among staff and students alike.

The teacher is not only there to help children throughout their learning years, but they are also there to listen and be someone that children look up to. Children are always taking in everything around them. If their teacher is dressing in a manner that looks like they are going for a day out with their family, partying with friends, or even working at part time jobs that are less than upholding the professional statute of a teacher this can become very distracting for the students. It can also allow for the students to not see the teacher as a person that they have to take seriously. Parents also have certain expectations of the learning environment that their children will be in, whether it be public or private schooling.

The teacher needs to be a person that a child can feel a sense of security when they are in their care; also the children must know the teacher is a person with authority. This allows for an environment that children will be able to learn more easily in. If the teacher is presenting themselves in the workplace in a manner that is not professional, then they are not setting a good example as to how adults should behave and what it is like to be a mature adult. Rather they are allowing the child to see them as someone who is caught in the middle of child and adulthood. As is the same in any profession a teacher’s presentation of themselves also goes above and beyond just clothing. A teacher is expecting to have good hygiene, and look “put together.” There is also the matter of make-up and hair styles.

It is hard to take someone seriously if they walk into a professional environment with multicolored hair and makeup. Some teachers now are entering the classroom with blue, pink, and green hair all on the same day. There are also teachers that do not use conservative measures when doing their makeup before going to work. If you were in a classroom, and the teacher walked in and looked like they had slept in their car all night or had different wild hair colors and extravagant makeup, would you take them as a person who knows what they are doing and is good at their job? Or would they be perceived as a person who should be a student in the classroom rather than teaching it. Although they may be well educated, the appearance is often the first thing that you will remember. The teacher will most likely have issues from both students and other faculty members, due to the fact that there are certain expectations of a teacher. Faculty, students and even parents will be more likely to put said teacher in a position that could even come across as bullying, or making them feel uncomfortable in the workplace.

Many times this can lead to harassment charges or worse. This will ultimately become a never ending battle for the teacher due to the fact that they want to stand out, rather than fit in with the conformity and societal expectations of a teacher. This is the same for children. Although they are young, they still make first impressions of people, and within that first five minutes they decide how they can behave and what they think they will be able to get away with. If the teacher is well dressed and appears to be neat and clean they will be more likely to gain the respect of the class and also be more able to show authority when disciplining students. Although teachers should have the ability to dye their hair it should be kept to natural looking colors.

This will allow students to not become distracted trying to count the number of colors in their teacher’s hair, or why they matched stripes with plaid. There are some things that should be left outside of a learning environment. Also by setting a good example for the student the teacher is teaching them what is expected when they eventually enter the workplace whether it be professional or not. Another issue that has arose recently is cell phone use in the classroom. Over the past few years with social media sites and texting becoming more and more popular so is the use of cell phone by not only students but teachers. If a teacher is using their cell phone to text, update their Facebook, or even Twitter that is not only proving to be a distraction for the student who are trying to work, but that also risks the teacher breaking confidentiality laws.

In a situation where the teacher is using their personal cell phones during class it allows for the student to feel that they should be able to also. There are a few schools where the teachers even allow the students to use them during class. How can a child get the most out of their schooling if they are too busy texting friends or updating statuses on social media websites? Wouldn’t it be more productive for the teacher to take that time and do the job that they are being paid for? During the time that they are teaching a class they should be doing just that. Not worrying about who is going where over the weekend or what else is going on in their friend’s day. It should be utilized for teaching to the fullest extent of the time they are there, that is why they chose the profession of being a teacher in the first place. In the past there were strict guidelines as to expectations in the workplace.

Recently due to men and woman trying to use freedom of speech and unconformity it is coming to a point where the entire United States is becoming very relaxed as to what will be accepted. Many times this is due to the fact that people are afraid to voice their opinion for fear of repercussions for doing so. On the other hand although freedom of speech and the ability to dress and present one’s self as they would like, there is still a time and place for everything. By accepting a position in a professional environment such as a school the teacher is in turn giving up that privilege for the time that they are at work. That is not to say that they can’t act and dress as they please out of school. Just as a teacher is expected to not use foul language and be buddies with their students they need to do so by presenting themselves as an authorative figure rather than just another fellow student.

There needs to be a separation in order for the learning environment to stay productive. Teachers of today should be worried more about the learning environment they are working in rather than if they look stylish for the students. Their clothing should be of a mature, classy, and professional manner and they should also try to keep hair and makeup to minimal and natural earth tones. This will allow for a productive learning environment for children and also allow for the teacher to be taken seriously by the students and fellow staff members. Dressing and presenting themselves in such a manner will also reduce any questions as to who is in charge of the classroom when another authorative figure walks into the classroom.


Lewis, B. (N.D.). The Right Threads= The Right Classroom Atmosphere. Retrieved from

Barker, O. (2003). School Enforces Dress Codes For Teachers. Retrieved from

Lipoo, J. (n.d.). Proper Attire For Teachers. Retrieved from

Cheng, Yin Cheong. Journal of Educational Research. Jan/Feb96, Vol. 89 Issue 3

Gorham, Joan; Cohen, Stanley H.. Communication Quarterly, Summer99, Vol. 47 Issue 3

Professionalism in the Classroom Essay

Letter of Complaintment Essay

Letter of Complaintment Essay.

Dear Sir/ Madam

I am writing to you concerning a problem that has arisen from the purchase of one of your cosmetic products on December, 29th, 2012 at your store in Castlepoint – Bournemouth. The item is your Nº 7 Firmer Younger Looking Skin priced 97£. The problem developed shortly after applying this product for the first time when I arrived in Portugal on January, 3rd, 2013. Within one hour, my cheeks became red and began to spread. After two hours, my entire face was swollen and remained so for three days.

No other cosmetic product had been applied to my face, and I am sure that this product caused an allergic reaction on my skin.

I went to the doctor and he told me not to use your product again. I had to pay 150€ to the dermatologist. Copies of receipts for this service and the product purchase are included in this letter. I would appreciate being immediately compensated to the amount of 227.35£. This sum is to reimburse me for the dermatologist’s visit and for the purchase of the product: (130.

35£ – dermatologist + 97£ – product).

In conclusion I can say that this amount doesn’t pay all the discomfort and trouble the use of your product has caused me. No money can pay what I felt when I looked at the mirror and saw my face…I also send you a photo of myself to prove all this and I advise your laboratories should test all your products on all skins types. I look forward to hearing from you within the next seven days (one week). Yours faithfully

Maria Santos

Letter of Complaintment Essay

Animal Testing Research Paper Essay

Animal Testing Research Paper Essay.

As citizens of the United States we are entitled to our civil rights. They include our basic needs for living a happy and safe life. Animals however are not entitled to any rights to ensure them safety, good health, and proper living conditions. Animal testing laboratories torture and kill innocent animals daily. The laboratories smell of chemicals and bleach, and the cages are dirty, and not properly kept. The horrible smells fill their nostrils and they are forced to walk in their own urine and feces.

These animals are required to suffer in these conditions daily, this is not humane, and it is a slow and painful death. Holding an innocent animal against their will and torturing them with harmful substances is animal cruelty and should be illegal; there are efficient alternative ways to animal testing.

Animal testing is known as the use of animals in experiments and development projects to determine toxicity, dosage, and efficacy of test drugs before proceeding to human clinical trials (“Animal Testing”).

Animal testing is such a controversial topic because it involves using a living organism to test different drugs and chemicals and can potentially have a fatal outcome. The amount of stress put onto the animal throughout the testing is unhealthy and painful for the animal. It is just like an animal being brutally beaten by their owner; unfortunately the drugs and other hurtful substances forced onto the animal have long term effects and make the animal suffer through it to see the results of the test. This is so inhumane and wrong. Animals should not have to suffer through this unimaginable pain.

There are different reasons for animal testing, the main ones being for cosmetic purposes such as makeup brands and plastic surgery procedures like Botox. Scientists use the animals to research different drugs and chemicals and essentially are looking for abnormal reactions from them. Being a female I purchase different cosmetic products that I use on a day to day basis. Cosmetics are articles intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body’s structure or functions (“Fact Sheet–Cosmetic Testing”). Some of the most commonly known brands test their products on animals. Companies like Johnson & Johnson, Avon, Kleenex, Vaseline, Dove, Giorgio Armani, Maybelline, and countless more companies test their products on animals. Scientists conduct skin irritation tests that rub chemicals onto shaved skin or drop the chemicals into rabbit’s eyes without any pain medication (“Fact Sheet- Cosmetic Testing”).

They are testing products with the chemicals that could potentially cause the irritation, such as makeup remover, eye shadow, mascara, and things applied to the eye or eyelid. This test is obviously inhumane and painful for the rabbits, but there are alternatives to this test that are humane and can be done in place of it. Instead of putting the chemicals onto the rabbits, manufacturers can drop the chemicals onto donated human corneas (Cosmetics and Household). Women wear makeup and purchase products that are applied regularly to the face and eyes. With those products I am trusting that they will enhance my physical features in a positive way, but I would not want those products to be tested in such a cruel and torturous way.

Diseases are another reason for testing on animals. Cancer, Down syndrome, heart problems, diabetes, and others are some of the main diseases scientists are trying to find cures for. The other side to animal testing can potentially save lives by finding cures for these life threatening diseases. This is why some parts of animal testing are so vital to our health systems and patients. Many universities use animals to test in different types of training programs. At the University of Michigan nursing students used a cat to practice putting a tube into its windpipe. The goal of the procedure was for nurses working on survival flights to be able to perform the procedure to patients in critical condition. The cat was later adopted into a family and was not harmed at all (Kozlowski). Although this particular procedure seems harmless to the cat and sounds painless campaigns continued to protest against using live animals and PETA continued to press the subject.

They wanted them to replace using live animals with simulators which virtually does the same thing (Kozlowski). Tests like this that are done seem so minuet compared to others that are used for finding cures. Animal testing for human health has been said to be unsafe, unreliable, and expensive. On the contrary there have been cases where animal testing for medical reasons has in fact found vaccines and cures. From 1940 to 1960 polio was one of the most popular and well known diseases.

Due to the research conducted on animals polio has been eliminated as a well-known disease because of a vaccine that almost everyone has received (Use of Animals). Today children receive a lifetime vaccine for polio and are also immunized against typhus, whooping cough, and tetanus. I can see where the controversy comes in. I definitely think finding cures for all these diseases are something that needs to be done, but at the same time animals should have rights to their bodies.

Animals that are forced into these facilities to be tested on come from all different parts of the world. Specially bred rats and mice are the mammals used in most medical research (“What Types of Animals”). Other mammals commonly found in research are guinea pigs, rabbits, hamsters, and farm animals such as pigs and sheep (“What Types of Animals”). In some cases it has been rumored that some of the animals are specially bred for certain types of testing. This has raised a lot of questions as to how accurate the tests actually are. Different animals are used for certain tests. In previous studies it was proven that certain animals react differently to the same tests.

This is why so many different breeds and types of animals are affected by this; it involves so many different supplies and equipment which in turn can become costly. Animal testing has been known to be a costly and an unethical way of finding accurate cures. Some tests can take months or even years to conduct and analyze. This can result in spending hundreds of thousands, sometimes even millions of dollars on one test (“Costs of Animal”). The inefficiency and exorbitant costs associated with animal testing makes it impossible for regulators to adequately evaluate the potential effects of more than 100,000 chemicals worldwide (“Costs of Animal”).The amount of time needed to conduct one simple test is almost too extreme. The animal is suffering for months to years, for one result that isn’t even guaranteed. The amount of money spent on one test isn’t worth it, when the results are not always accurate.

Alternative testing can save many animal lives; they also are less expensive and take less time to complete. The non-animal methods are more effective and most importantly, more ethical. Companies should use sophisticated computer technology for testing and drug development. Technology has become the most important thing in society; it gives scientists the tools to extend human capabilities, so why are companies refusing to use the technology that is presented in society? These business practices on torturing animals are against business ethics.

Population studies have shown how many infectious diseases are caused and also how many can be prevented. In fact, the National Insitutes of Health reported that more than 80 HIV/AIDS vaccines that have passed animal testing have failed in clinical trials (“Alternatives: Testing without Torture”). Non- animal tests are another great alternative. Non-animal tests include an embryonic stem cell test, 3T3 neutral red uptake photo toxicity tests and human skin leftover from surgical procedures (“Alternatives: Testing without Torture”). There are so many alternatives to animal testing that should be utilized instead of using live animals.

On the other hand animal testing has contributed to finding many different cures and treatments for different diseases. When it comes down to it if you’re loved one has a disease and the only way to find an effective cure is to test it on an animal, then you would definitely want it done. Life or death plays a huge role in why so many people support animal testing. Animals are the most effective thing to test on because they share the same characteristics as humans. Chimpanzees share 99% of their DNA with humans, and mice are 98% genetically similar to humans (Animal Testing-ProCon). Sharing DNA with an animal has so many positive effects; the likeliness of finding a cure from testing on one of these animals could save so many lives. Laws have regulated animal testing to prevent the cruel and torturous acts from happening (Animal Testing-ProCon).

There are many positive sides to animal testing that could potentially benefit our health systems and patients. Animal Cruelty is illegal in most states in the U.S. How is torturing animals, poking them with needles, rubbing harmful chemicals onto their bodies and into their eyes legal? It is defined as the same thing. Holding an innocent animal against their will and torturing them with harmful substances is animal cruelty and should be illegal. There are positive alternatives to finding cures and treatments.

Although there are some positives, the amount of money, time, and animal cruelty is not worth it, considering the results are not always accurate. The amounts of stress they are put through in these labs are enough to kill them without the drugs. The suffering and pain of these innocent animals are not worth making sure our mascara doesn’t make our eyes puffy, or how high of a dosage is safe without overdosing. Finding the alternatives could change everything. Throughout this research I have learned that animal testing is a cruel and ruthless act.

Animal Testing Research Paper Essay

Mary Kay Production Case Essay

Mary Kay Production Case Essay.

mary kay india case study/ Mary kay in india 2020/ Mary kay products and prices/ Mary kay cosmetics

Question # 1

Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market, due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to build their brand and attract this demographic of consumers.

Amongst the population that is averaging at 26 years of age consists of a growing number of women seen as highly optimistic candidates who have contributed to an increase in consumption of cosmetics. Individuals of India have become focused on the need to be well groomed, stylish and good looking. As a result of this knowledge, senior management of Mary Kay Inc. has seen great potential and will address the business aspect of building a brand, building a sales force and creating a supply chain to create exposure and extend the brand in the Indian Culture.

Repeat question 1

1. Outline the international business aspects of Mary Kay’s presence in India.

China accounts for the largest sales revenue outside the United States, representing about 25% of annual Mary Kay Inc worldwide sales. Part of the international success in china has been attributed to the company message of female empowerment and femininity that resonates in China, a country where few opportunities are provided to start your own business. Mary Kay global independent sales exceed 2 million. Its presence in India is seen heavenly through the introduction of its products in a mass market. India is a growing class where the population is young and optimistic. There is a growing number of working women who have provided with the boost of sales where the majority of the middle-class women exist in. India is a potential growth market which is in the “growing stage”. India consumption of cosmetics is very strong as women want the latest international cosmetics. The strong growth of imported cosmetics has made a major impact in the India market. The growth of international products in the Indian market has attracted motivated customers. India perceives foreign brand as a superior quality.

Indian market wants variety and different types of products. The total size of the Indian retail beauty and cosmetics market is growing rapidly. The growth rate of products introduced in India reflects an increasing demand for beauty care products in India. Indian consumers look towards international products as lifestyle enhancement products. With the exposure to media, Indian consumers are moving on to cosmetics product. Around 65% of the company independent sales representatives reside outside United States. Mary Kay entry to the market will include current analysis of existing sales force and consumer preferences. This will help Mary Kay entry to India as the brand position and product mix will be used. Mary Kay will needs to have good planning and maintaining consistent following up with the market trends, to expand in the Indian region.

Question 2.

How do suppliers of hair care products in India differentiate their products? What is unique about Mary Kay’s pricing approach? Majority of the products in India are differentiated through the specific ingredients put inside the shampoo. Products with specific benefits such as Ayurvedic or medicinal ingredients fragrances are introduced. Shampoos including avocado and Shea oil to specifically appeal to women who use oil to nourish their hair. The shampoos are based on the consumer preference and what kind of fragrance they prefer. Mary Kay pricing approach is the mass-tige approach. This is a very unique way of saying that their approach is downward brand extension. This is positioned as a major strategic market with high growth potential centered in middle-income part. It is primarily focused on expanding in the Indian region.

Question #3

When analyzing Mary Kay’s business strategy, it is relevant to understand the concept of direct marketing. Direct marketing is considered a channel form of advertising which enables businesses to communicate straight to the customer. This strategy eliminates the middle man throughout the distribution channel. The direct marketing messages are designed to accentuate focus on the customer, data and accountability. Mary Kay business model is built completely around this strategy. “The company’s approach to direct selling employs the party plan, whereby independent sales representatives host parties in a customer’s home to demonstrate and sell products.” (pg. 150) Looking into the Indian market, Mary Kay can foresee potential into expansion. Mary Kay has the ability to introduce their products to a large population and market size. By attracting this population can increase employment in the country. Mary Kay has also been very successful in China, which has a similar size in population and market size. If Mary Kay is able to replicate the success in China there is huge potential for India based on the market size.

The advantages of direct marketing of cosmetics when taking a product offering concept is based on the control of price, and the ability to convey your message. Mary Kay is able to demonstrate these concepts to potential candidates by creating a way for employees to buy into a way of life. Part of the product offering is to initially try the product so that employees look good and feel good when trying to sell. Mary Kay motivates their employees to be their own boss, which exemplifies as an advantage since employees work harder when they take on the role of ownership.

Question: #4:

Where do Mary Kay hair care products fit in an Ansoff Product Grid? Product life cycle? What marketing tasks face Mary Kay? The Mary Kay hair products fit into the diversification cell on the Ansoff Product Grid. They are employing a product diversification strategy that involves the addition of new products to their existing product lines. The hair care segment is the second largest in the branded beauty and personal care market in India. Mary Kay does not have any hair care offering in this lucrative segment.

If the requests for the introduction of a hair care line for women, is granted, it will allow Mary Kay Inc. to increase sales and grab a slice of the lucrative hair care segment of the market. Mary Kay is in the introductory stage of the product life cycle. The decision to sign off on the product line is still being debated. Discussions concerning development cost, development of market awareness and product pricing are still taking place. Mary Kay faces the following marketing Tasks; .

Development of promotion strategy to build market awareness Crafting an effective training strategy that they will be used to educate and equip the consultant to effectively sell the new product line Developing an effective competitive strategy that will allow them to compete effectively with other more mature products in the segment Decide on packaging for the new product line

Determine product pricing
Determine product development cost

5. What is the market potential for Mary Kay India hair care product line? Use a diagram. The Indian market is highly competitive with about 50 companies competing in terms of brand beauty and personal care. The hair care market in India consists with a wide range of products, such as, packaged colorants, conditioners, shampoos, and salon hair care. Market trends and consumer behaviors in the Indian market is not sophisticated. Consumers behave according to the class they belong to. As example, low income consumers who are living in rural and semi-urban areas using hair oils, herbals, and traditional products.

Middle-class consumers used to live in urban areas are tending to use branded shampoo and conditioners. Mary Kay India launched about 90 products in the Indian market and wants to establish the hair care line product. Market Trends; the hair care market in India is rapidly growing because of: The frequency of using branded shampoos and conditioners rapidly rise especially in urban areas. The trends among rural and semi-urban consumers are toward using branded hair care products. Advertising, promotions, and lower price are categories changed the trends among consumers towards using branded hair care.

Marketing Mix 4P’S Analysis;

The hair care products are packaged and sold in sachets and bottles, ranged from small size to large size. The price range for sachets (6 to 8 milliliters) is between 6 to 8 rupees, and bottles (200 to 400 milliliters) the price ranged from 27 to 369 rupees. The hair care products will be available in most retailers markets with enough stock to avoid any shortages. Mary Kay management considering the issue of building a brand name by heavily promoted its product in India involved media advertising, introducing Mary Kay culture, training programs for its independent sale force, and launch campaign with Miss India.

6. Should Mary Kay introduce a hair care line in India – why or why not? Mary Kay should introduce a new hairline in India as India is a high growing economy with high demand for cosmetics products. The Asian market is the major opportunity for Mary Kay Inc. Mary Kay main objective is to not only to create a market, selling skin care and cosmetics; it’s all about enriching women lives by helping woman reach their potential, finding their inner beauty and discover how truly great there are. Based on Ansoff Product Grid, the product introduced is in a new product in a new market. Mary Kay will introduce Diversification to target its communication channel to introduce a newer product. India is growing economy that is looking

Mary Kay Production Case Essay

Analysis of the cosmetic industry Essay

Analysis of the cosmetic industry Essay.

Prior to discussing any creative industry, it is crucial that we first define ‘creativity’. Creativity refers to the course of producing something original, or in the least, with original elements. Thus, a creative industry refers to economic activities that involve the creation of new, original materials.

The cosmetic industry is one of such industries, of which will be analyzed according to Richard Caves’ economic properties. According to the Food and Drug Administration (FDA) of the United States, cosmetics are “articles intended to be… applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance.

” By this definition, cosmetics include a wide range of products, such as makeup, skincare, hair products, perfume, and body care products like lotions and body wash.

First of all, the cosmetic industry clearly illustrates Caves’ economic property of “infinite variety”. The variety of cosmetic products available for consumption nowadays can easily blow one’s mind. Cosmetics do not only include the makeup products that we see in pharmacies and department stores, but also skincare and hair products, which are all generally designed to enhance one’s appearance.

Cosmetics products come in all shapes and sizes, along with different forms of usage. Taking makeup as an example, we can always see almost identical products in women’s makeup bags or over makeup counters. To those unfamiliar with the intricacies of the world of makeup, little would they know that makeup is actually classified by the location of its usage. In other words, makeup is not really just a bunch of lipsticks, eyeliners and blushes, but more so an array of products targeted for your eyes, lips and cheeks respectively. The possibilities do not just stop at this point, where eye makeup products, for instance, further consists of mascaras and eye shadows, and the list goes on.

Although numerous cosmetic products seem to perform the same functions, the property of infinite variety is demonstrated in the details of every individual product. A red lipstick manufactured by brand A would not look any different from that manufactured by brand B. The two products are very much similar in the eyes of consumers, yet they are not exactly the same. Brand A’s lipstick may carry a scent different from that of brand B, and brand B’s lipstick could be shaped differently, affecting consumers’ ultimate purchase. From an economic point of view, these lipsticks are vertically differentiated.

Similarly, producers of cosmetic products have a virtually infinite variety of production methods to choose from. Using the same lipstick example, brand A may choose to infuse their lipsticks with a certain essential oil typically excluded from other lipsticks sold in the market. Consumers that happen to have tried the brand’s lipstick may then discover that the quality of this lipstick is better in comparison to the others that they have tried. Due to the different experiences from trying a variety of products, and given the same price, consumers will tend to choose brand A. This reflects the horizontal differentiation of products, where producers have an infinite number of possibilities in formulating their products.

Secondly, the cosmetic industry also demonstrates Caves’ “A list/B list” property. This property illustrates the ranking of personnel and products by the quality of skills shown in the field of creative industries. To suggest an example in terms of personnel, a hairstylist hired for a fashion show at Paris Fashion Week would most probably be considered as part of the “A list”, while a hairdresser at your cheap local hair salon would be part of the “B list”. Judging by the places in which they work for, these respective individuals clearly possess varied qualities of skills.

As for the ranking of products, taking perfumes as an example, one can easily say that perfumes produced by luxury or designer brands like Chanel or Marc Jacobs are considered to be part of the “A list”, while perfumes produced and sold by relatively inexpensive brands like H&M and Forever 21 would be considered on the “B list”. In this case, the ranking of products is based on the institution of which the product originated from. Chanel and Marc Jacobs, are iconic fashion labels that sell products at high prices in the market. Because of their goodwill, these brands can easily attract customers willing to sacrifice high prices for good-quality products, as they believe that the price reflects the quality of a good. Consumers may be willing to pay more to enjoy an “A list” good rather than a “B list” good. In this case, the ranking of a good is decided by the reputation of its originating institution.

Thirdly, Caves’ “time flies” property is demonstrated in the cosmetic industry as well. This particular economic property suggests that creative products are to hit the market at a specific time to reach certain goals. Most of the time, the goals are to generate revenue by meeting temporal demands.

The most obvious example to this economic property all the products that emerge in the market during the holiday seasons. We can notice that especially around Christmas and wintertime, companies like to promote themed products that adhere to the needs and interests of customers during that particular time of the year. Companies such as the Body Shop or Lush will bring out gift sets and limited edition body lotions and shower gels that have special Christmas-themed scents, like gingerbread or peppermint, which typically won’t be seen during any other time of the year.

Similarly, around the time of fall or during October when Halloween approaches, cosmetic companies may add a few twists to the packaging of their products, like adding a spider web design to plastic casings. Makeup companies join in with the celebration of Halloween by selling costume-inspired makeup items, such as fake blood or black lipstick. To fit in with the theme of fall, companies also like to come out with products related to pumpkins or the warm scent of cinnamon.

The plethora of examples mentioned above is only the tip of the iceberg when it comes to all the creative products within the cosmetic industry that are affected by the “time flies” property. Because of this particular property, we can see that the cosmetic industry is standardised in order to meet specific demands during different times of the year. It seems as if it is generally agreed in the industry that certain themes will be used in production in different seasons. As a result, cosmetic companies will collectively release similar products at the same time, and companies that do not follow suit would seem detached from market trends, and would most probably not be able to generate as much income as other companies.

Isn’t it ironic to call this industry “creative” when companies are virtually copying one another and constantly creating similar products? It is fascinating to see that the cosmetic industry is still deemed “creative” when it clearly follows a particular practice in production to meet temporal demands. However, it must be acknowledged that to a certain extent, creativity is always based on something created in the past. It is the contrast between the past and present creation that ultimately indicates how creative something is.

Moreover, it would be very difficult for a company to survive in a creative industry if it simply walked its own path without taking references from any trends or catering to temporal demands. Even if it were that particular company’s intention to stand out from its fellow competitors, it would just be unrealistic to expect this company to generate sufficient income when indeed it was not providing consumers products that satisfied their corresponding needs. In the end, retaining originality in the name of pure creativity would most likely lead to failure.

Furthermore, despite leading to the standardisation of production in the cosmetic industry, the “time flies” property actually promotes creativity to some extent. Standardisation is the very reason facilitating creativity. When multiple companies are creating similar product at the same time, the way to gain the most profit is actually to take advantage of the situation and attempt to modify one’s products to try and stand out from all the others in the market. Thus, companies would aim to create the most unique and attractive product for the consumers. When multiple companies operate with the same profit-maximizing intention, creativity is somehow promoted rather than suppressed.

All in all, the cosmetic industry is one creative industry that can illustrate several of Richard Caves’ economic properties. There is an infinite amount of production methods as well as product choices for cosmetics, thus demonstrating the property of “infinite variety”; personnel and products in the cosmetic industry are ranked by a general consensus, thus demonstrating the property of “A list/B list”; and similar cosmetic products are constantly released at the specified periods throughout the year in order to generate income, thus demonstrating the property of “time flies”.


1. Richard Caves 2000 “Introduction.” _Creative Industries_, pp. 1-17. Cambridge, MA: Harvard University Press.

2. Sena, M. (2014) _Beauty Industry Analysis 2014 – Cost & Trends._

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3. U.S. Food and Drug Administration (2012) _Is it a cosmetic, a drug, or both? (Or is it soap?)._

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Analysis of the cosmetic industry Essay

Global Cosmetics Industry Essay

Global Cosmetics Industry Essay.

The term ‘cosmetics industry’ usually refers to the ‘cosmetics, toiletry and perfumery’ industry. Cosmetic products perform six functions: they clean, perfume, protect, change the appearance, correct body odours and keep the body in good condition. Cosmetics, toiletries and perfumes have become an important part of every individual’s daily life and they have come to be regarded as equally important as health-related (pharmaceutical) products.

On the basis of product usage, the cosmetics industry can be divided into four segments: luxury, consumer or position as the leader (since 1980s) in the industry.

In 2000 the European cosmetics industry generated almost €50 billion in sales, which was twice the sales volume of the Japanese cosmetics industry and one-third more than that of the us cosmetics industry.

L’Oreal has remained the global leader in the industry with a 16. 8 percent market share, followed by Estee Lauder with a 10. per cent market share, and Procter&Gamble with a 9. 3% market share. Established in 1946 in New York, US, Estee Lauder competed with L’Oreal in the luxury segment with brands like Estee Lauder, Aramis, Clinique, Prescriptives, Origins, MAC, Bobbi Brown Essentials, Tommy Hilfiger, Jane, Donna Karan, Avenda, La Mer, Stila, and Jo Molone.

P&G, the US-based FMCG manufacturer, compete with L’Oreal in the mass-market segment with skincare, haircare and bodycare products.

Some of P&G’s well-known brands include Biactol, Camay, Cover Girl, Ellen Betrix, Infasil, Max Facter(skincare), Herbal Essences, Loving Care, Natural Instincts, Nice n’ Easy Pantene pro-V, Rejoice, Vidal Sasson, Wash&Go(haircare), Laura Biagiotti, Hugo Boss, and Helmut Lang(perfumes). The US-based Revlon inc also compared with L’Oreal in the mass-market segment with brands like Charlie, Colorsilk, Colorstay, Fire&Ice and Skinlights. Other companies like Avon, Kose, Coty and Shiseido competed globally in the mass-market segment.

L’Oreal remained the overall industry leader, as it was the only company that competed in all four segments. The cosmetics industry has always been characterised by extensive research and innovation by companies to introduce newer and better products. Since the 1990s the industry has witnessed many changes in terms of the manufacture of cosmetics owing to growing awareness among consumers about the harmful effects that harsh chemicals(generally used in osmetics)may cause to their body(skin and hair).

This was one of the reasons for the manufacture of products with natural or herbal ingredients by companies like L’Oreal and P&G. Due to the increased focus on ‘wellness,’ the industry as a whole is now moving towards ‘cosmecuticals’ and ‘neutraceutials, that is, products that combine that qualities of nutrients and beauty aids. Industry analysts speculate that the market for these products would rise sharply in the twenty-first centry.

Global Cosmetics Industry Essay