This report is designed to study and critically analyze the economic and management problems being currently encountered by the Roanoke Branch of Phoenix Advertising particularly in their employee management approach and the relationship between the management and the subordinate employees.
Classification / Division
I. Background information about the agency is as follows:
The agency being targeted by this report is the Roanoke Branch of Phoenix Advertising located in Charlotte, NC that serves banks, insurance companies and retail chains advertising needs, currently headed by Gregory S.
Forest as the company president and locally handled by Frankie Evans as the Vice-President for Human Resource Management, which is presently besieged by turmoil in their employee management.
II. Information regarding the report investigation.
Determining and critical analyzing the condition of the….