As a means of accurately comprehending the issues in this case it is essential that analysis takes place using a range of managerial perspectives in relation to the implementation of change in order to understand the deficiencies in BA management’s implementation of change. A classical Organisational Development (OD) approach is focuses on changing attitudes and behaviour whereas in this case focus was solely upon improving effectiveness of organisation.
According to this perspective BA disregarded several key steps in implementing this change as no feedback was gathered from staff.
The OD practitioners in this case have ineffective intrapersonal and interpersonal skills as management have failed to gain the trust of its employees and do not display personal integrity. In relation to a sense making….