Category Archives: Coffee

The Coffee Shop Project Essay

Introduction –

A coffee shop has always been more than a place to have a beverage. It is a place to socialize, ideate, have fun and meet new people. As Starbucks puts it, it’s the third place, a home away from home or office. Also, due to the competitive and busy lifestyles that people lead today, a coffee house near their work or home has become a major point of relaxation. This report details out a project plan for opening up a coffee shop, bringing together the various things that must be considered and activities that should be performed to successfully open the coffee shop.

Various elements of the project such as project scope, work breakdown structure, resource management plan, and communication plan….

Informative Speech Caffeine Essay


Specific Purpose: To inform my audience about the history of caffeine, how the body processes caffeine, and possible side effects of excessive caffeine consumption.

Central Idea: Caffeine has been around for centuries and has been used for it energizing effects on the body . Introduction

I. It’s the night before your chemistry exam and you decide to learn three weeks worth of material in one night. II. When 1:30 comes around and you can feel your eyes starting to get heavy, what do you grab to give you that extra energy to keep going? Is it coffee? Is it a Red Bull? III.

Why do these types of drinks help us keep our eyes open long enough to get….

Case Study Crescent Pure Essay

Due to Crescent being Portland Drake Beverages’ (PDB) first entry into the U.S. sport/energy beverage market, there are some issues that PDB should consider with regard to Crescent’s impending launch. These issues consist of determining what customers want, being discussion-worthy and being transparent. Before launching Crescent it is essential to make sure that there is a place for Crescent in the market. Sarah Ryan, Vice President of Marketing for PDB, is doing this by trying to specify whether Crescent fits in the market better as an energy drink, a sport drink or a healthy organic beverage.

Being discussion-worthy is another important issue to consider because it is important to make sure Crescent’s product stands out against the various other energy/sport beverage companies that….

Technical Description Essay

Writers in the workplace frequently have to describe things–objects, mechanisms, and spaces. Descriptions of things have several purposes: to enable readers to understand how something works, how it is made or what materials it contains, or to understand how to put something together, take it apart, repair it, etc. Choosing a subject Choose an object, mechanical device, or space with at least four distinct parts. The thing you describe can be any manufactured product, preferably one that you use often at home or at work or school.

As an alternative, you may describe something natural rather than artificial.

Purpose and readers The purpose of your description is to enable your reader to understand how something was put together, how it operates, how each….

Black Canyon Coffee Essay

Company Background

Black Canyon Coffee (BCC) is a Thailand based coffee shop which has grown to become the largest coffee shop chain in Thailand. BCC opened their first store in 1993 in Bangkok and since then company has experienced 15 to 20 per cent annual growth with very little debt. Though Thailand is a low coffee consuming country but with the help of strategic marketing BCC has been able to penetrate the market. Presently BCC had 78 locations in 2002, and nearly 100 locations in 2003. BCC was founded by Pravit C.

Pong who also is the managing director of the firm. Currently BCC has about 1000 staff members, 500 of which are direct employees and rest being joint venture partners and franchisees…..

Cafe Coffee Day Essay


The given case is based on CCD the largest coffee retailer in India. It started operation since 1996 by V.G Sinddharth. CCD pioneered the café concept in India by year 2000 the company had only 14 outlets in 6 cities. It was after year 2000 the company started on a massive expansion program that has been it set up nearly 1000 outlets in India in ten years. The café coffee day is owned by ABC Ltd which is the largest producer of Arabic coffee in Asia.

There were many move made by café coffee day.

It was café coffee day the made coffee drinking popular among India youth by offering a brand experience environment and other value addition. There….

Starbucks Case for Consumer Behavior Essay

The grid above is the 10 factors that affect the Spread of Innovations. Starbucks’ target market is young people, highly educated, and trend group. The life-style in China also evolves after the economic reformed and new policies regarding having child. This causes young Chinese people to not have the same strong mentality as the old generations. They are easily manipulated by western culture. They believe that Chinese culture has been outdated and not fashionable anymore. As a result, it is easy for Starbucks to influence them from many western movies to drink coffee and be fashionable.

Starbucks also continues on encouraging Chinese people for greater coffee consumption with its communication and precise target on Chinese market. This is because Chinese people give a….

Starbucks coffee a case study Essay


The company, Starbucks Coffee was initially incorporated in the year 1971 by 3 entrepreneurs in Seattle where the business of the company is mainly selling whole bean coffee. Throughout the years of 1990s, Starbucks Coffee under the leadership of Howard Schultz, the company had expanded and growth rapidly with several efforts done. Starbucks coffee started its global expansion from year 1996 opening its first store outside of North America in Japan. Opening globally made Starbucks Coffee Company to record total net revenues of USD 9.

8 billion for its business sales and operation. One of the Starbucks Coffee Company globally expansion market is Malaysia Food and Beverages Industry.

Starbucks Coffee Company expanded to Malaysia in year 1998…..

Competitor Of Starbucks Essay

There are the known international company that become the competitor for the Starbucks.

There are: Coffee Bean & Tea Leaf The endurance and popularity of The Bean, as it is affectionately referred to by devotees, can be attributed to the high standards that were established from the beginning. From trend-setting drinks like the World Famous Ice Blended, to the employees who become a part of the communities they work in, The Coffee Bean & Tea Leaf ® has discovered the formula for a successful coffee and tea company.

San Francisco Coffee The company that serve fresh coffee sourced from the best coffee farms on this green earth and the roast master, uses company to concoct blends and roasts that have the….

Dr. Pepper Snapple Group Case Study Essay


In late 2007 the energy beverage category was reaching market maturity and projected to have a slower annual growth rate from 2007 to 2011 (10.5%) than it had between 2001 and 2006 (42.5%). Rising prices, packaging competition, and the introduction of hybrid energy beverages also added to the slower projected growth rate. However in 2007 the market still saw growth of 32%.

The category is dominated by 5 major brands (94% of dollar sales), with Red Bull far above the pack with a 43% dollar sales market share.

The other 4 are in close competitions with dollar sales market shares from 10-16%. Though….