1. Overview of RyanAir
RyanAir was founded in 1985 by Tony Ryan who former has been worked in Aer Lingus. It established to provide schedule passanger airline services between Ireland and UK as an alternative flight to the state monopoly carrier, Aer Lingus. Initially, RyanAir was a full-service conventional airline, with two classes of seating and leasing three different types of aircraft.
RyanAir’s objective was to maintain its position as Europe’s leading low-fare airline, operating frequently point to point flights on short-haul flights, mainly out of regional and secondary airports.
Its strategy was based on providing a no-frills service with low fare designed to stimulate demand, particularly from budget-conscious leisure and business travelers who might not have travelled at….