Clean Beauty: Strategic Questions

Clean Beauty: Strategic Questions

Use text, visuals, and data tables to answer at least three of the questions below using the Clean Beauty Data Set:

  • What types of consumers are more likely to use Clean Beauty products?
  • How do consumers perceive Clean Beauty products?
  • What are the most important factors to use in marketing Clean Beauty products?
  • How do you use those factors in positioning a Clean Beauty product?
  • Can Clean Beauty be marketed to men? Why? How?
  • What types of data that would help you in your marketing are you missing in this data set?
  • How can a Clean Beauty product appeal to and serve a higher purpose than sales, profits and customer satisfaction?

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