Clean Beauty: Strategic Questions
Use text, visuals, and data tables to answer at least three of the questions below using the Clean Beauty Data Set:
- What types of consumers are more likely to use Clean Beauty products?
- How do consumers perceive Clean Beauty products?
- What are the most important factors to use in marketing Clean Beauty products?
- How do you use those factors in positioning a Clean Beauty product?
- Can Clean Beauty be marketed to men? Why? How?
- What types of data that would help you in your marketing are you missing in this data set?
- How can a Clean Beauty product appeal to and serve a higher purpose than sales, profits and customer satisfaction?