Qualitative Analysis- Executive Summary

The Company Blog Executive Summary

Overview: Select a company that you would like to learn more about during this term. You will use this Company Blog for your Final Project in Units 7 and 8, so choose a company you find interesting. Also consider, in making your choice, a company you can easily access information on. You will create a Blog (+/-2 pages per assignment) to post information you research and report on each Blog. Instructions: 1. Each person must select a different company – first-come-first-served. Email your instructor with your company selection before you begin your blog. You need the instructor’s approval of it before you begin. 2. You must be able to obtain company information: strategy, goals, financials, etc. 3. Your initial post should provide a brief overview of your selected organization. For each Blog assignment, you must make the following posts: 1. Your data, analysis, and commentary – collected data can be news reports, Facebook postings, first-hand accounts, videos/pictures from a visit – almost anything and any source can be used. 2. Your comments and observations on your data – which is really the important part of this assignment. You are encouraged to select a company you can visit in person or virtually (web-based). You will be required to gather first-hand reconnaissance. The Blog post should generally relate to the subject matter for that week. 3. For Unit 8 Blog – Has your company’s management effectively increased shareholder value? What measures did you use to make this determination? Requirements:  Your classmates will view your Blog and comment on your postings. Each student is required to make two follow-up comments.  Blog post must be at least 4 well-crafted paragraphs in length.  All questions posed must be addressed.  All sources used must be properly cited in APA format. Be sure to read the criteria by which your assignment will be evaluated before you write and again after you write

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