Answer the following with references.
Read the below statements/questions carefully and make sure that you understand what is being asked. The questions may have multiple parts to consider.\
1. Discuss the licensing process, focusing on the seven key steps involved across four stages. In your discussion, picture yourself responsible for developing a licensing plan for your company which is new to licensing. Walk through the process and highlight key issues with each step. You may use your Sports Licensing Plan company as an example. When possible, comment on specific actions you would take.
2. Using specific examples, identify and discuss the licensor’s main objectives and concerns/issues they must address when preparing to enter a licensing relationship. Be specific.
3. Using specific examples, identify and discuss the licensee’s main objectives and concerns/issues they must address when preparing to enter a licensing relationship. Be specific.
4. Describe and give a specific example of a sports strategic alliance. Ensure you accurately state what a strategic alliance is and what it is not. Using a specific example from the current world of sports business (e.g., SBJ), identify and discuss the key objectives/goals for each partner entering the strategic alliance.