ALLBIRD’S COMPANY
The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts.
Access the Strategic Marketing Plan Template and complete Wk 2 – Part A: Environmental Analysis and SWOT Analysis in it. You will complete the rest of this document later in this course.
Submit your completed Wk 2 – Part A: Environmental Analysis and SWOT Analysis section of the Strategic Marketing Plan Template.
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