Complete the first part of the CapsimInbox discussion prompt by completing the simulation above. This activity puts you in the shoes of a Brand Manager in charge of setting product strategy for a new product launch. Following your real-world interactions, provide your direction and rationale to the CEO in short written form. You will be assessed on the effectiveness of your Marketing leadership.
This will be your discussion requirement for week three. Students should comment on two of their peers’ responses and provide suggestions, feedback, and questions.
After completing the simulation, summarize and explain your decisions then submit it to the discussion board by Wednesday. It should only take about an hour to complete the simulation. Follow discussion requirements as you would each week. Two peer responses should be submitted by Sunday