A SWOT analysis is a tool that allows individuals to identify strengths, weaknesses, opportunities, and threats. This is usually used in the business world to assess an organization. However, you will conduct a SWOT analysis on a parks and recreation trend, program, or activity.
Instructions:
Each essay should include an Introduction that is a brief history of the topic or trend, where it came from and why it is important. Then sections for each topic, Strengths, Weaknesses, Opportunities, and Threats, followed by a conclusion on your thoughts of the trend/topic and how it may or may not work in a department. For a maximum grade each section should include several examples and how those examples support that section.
Example: Increased demand for Dog Parks
· Introduction (Brief history) – less open space, more condo/apartment living, desire for companion animals to be in public space…
· Strength – It is an opportunity for dogs to get outside and be part of their owners’ lives.
· Weakness – Take public land opportunity away for other uses
· Opportunity – Previously undesired or unused lands can be more easily converted to dog parks (drain and flood areas).
· Threats – Endangered species may prevent more dog parks, i.e. nesting birds and their fear of predators.
· Conclusion – what recommendations would you make to parks departments to increase or decrease dog parks and where should they be located?
The document should be about 6 pages long (roughly 1,500 words). I would imagine that each section, including the introduction and conclusion should take up about a page each. The document should have 1 inch margins, 12 point Times New Roman Font and be double spaced.
DON’T try and write trickery to make the document bigger than it needs to be. Your headin
our heading should only include your name and the date of the document and does not need to be double-spaced. You do not need to include section headings or any other filler. Please, no extra-large periods or any other space fillers on your document. See the Rubric below.
| Introduction | Excellent – 5 pts | Fair – 3 pts | Needs Improvement – 1 pts | Not acceptable – 0 pts |
| An introduction to the trend is presented clearly and coherently. It mentions where the trend comes from and provides insight into the history of the trend’s emergence. | An introduction to the trend is presented clearly and coherently. | A brief introduction is presented, with little presentation of information about the trend. | No Introduction is present. | |
| Strengths | Excellent – 5 pts | Fair – 3 pts | Needs Improvement – 1 pts | Not acceptable – 0 pts |
| Section contains 4 or more points, each with supporting explanation sentences. Each point uses information from class/textbook/examples to support why it is included in the section. | Section contains 3 or more points, each with supporting explanation sentences. Each point uses information from class/textbook/examples to support why it is included in the section. | Section contains 2 or less points, but lacks supporting sentences or examples as to why it is included in the section. | Section is not present | |
| Weaknesses | Excellent – 5 pts | Fair – 3 pts | Needs Improvement – 1 pts | Not acceptable – 0 pts |
| Section contains 4 or more points, each with supporting explanation sentences. Each point uses information from class/textbook/examples to support why it is included in the section. | Section contains 3 or more points, each with supporting explanation sentences. Each point uses information from class/textbook/examples to support why it is included in the section. | Section contains 2 or less points, but lacks supporting sentences or examples as to why it is included in the section. | Section is not present | |
| Opportunities | Excellent – 5 pts | Fair – 3 pts | Needs Improvement – 1 pts | Not acceptable – 0 pts |
| Section contains 4 or more points, each with supporting explanation sentences. Each point uses information from class/textbook/examples to support why it is included in the section. | Section contains 3 or more points, each with supporting explanation sentences. Each point uses information from class/textbook/examples to support why it is included in the section. | Section contains 2 or less points, but lacks supporting sentences or examples as to why it is included in the section. | Section is not present | |
| Threats | Excellent – 5 pts | Fair – 3 pts | Needs Improvement – 1 pts | Not acceptable – 0 pts |
| Section contains 4 or more points, each with supporting explanation sentences. Each point uses information from class/textbook/examples to support why it is included in the section. | Section contains 3 or more points, each with supporting explanation sentences. Each point uses information from class/textbook/examples to support why it is included in the section. | Section contains 2 or less points, but lacks supporting sentences or examples as to why it is included in the section. | Section is not present | |
| Conclusion | Excellent – 5 pts | Fair – 3 pts | Needs Improvement – 1 pts | Not acceptable – 0 pts |
| A conclusion is present with at least 3 recommendations. The recommendations are made based on the SWOT analysis. The recommendation are presented in a clear, and professional manner. | A conclusion is present with at least 2 recommendations. The recommendations are made based on the SWOT analysis. The recommendation are presented in a clear, and professional manner. | A conclusion is present with at least 1 recommendation. The recommendations are made based on the SWOT analysis. The recommendation are presented in a clear, and professional manner. | No conclusion is present. | |
| Spelling, Grammar and Punctuation | Excellent – 5 pts | Fair – 3 pts | Not Acceptable – 0 pts | Not Acceptable – 0 pts |
| The paper is free of grammatical, punctuation, and spelling errors. | The paper contains a few grammatical, punctuation, and spelling errors (1-7) | The paper contains many grammatical, punctuation, and spelling errors | The paper contains many grammatical, punctuation, and spelling errors | |
| Formatting | Excellent – 5 pts | Fair – 3 pts | Not Acceptable – 0 pts | Not Acceptable – 0 pts |
| Paper is properly formatted correctly and is of the proper length using the following characteristics 🙁 1.) Inch margins, (2.) 12 point Font. (3.) Times New Romans Font. (4.) Double Spaced.(5.) 6 pages, approximately 1,500 words. | Paper is improperly formatted by one of the following characteristics 🙁 1.) Inch margins, (2.) 12 point Font. (3.) Times New Romans Font. (4.) Double Spaced.(5.) 6 pages, approximately 1,500 words. | Paper is improperly formatted with more than one of the following characteristics not being met: 🙁 1.) Inch margins, (2.) 12 point Font. (3.) Times New Romans Font. (4.) Double Spaced.(5.) 6 pages, approximately 1,500 words. | Paper is improperly formatted with more than one of the following characteristics not being met: 🙁 1.) Inch margins, (2.) 12 point Font. (3.) Times New Romans Font. (4.) Double Spaced.(5.) 6 pages, approximately 1,500 words. |
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