11 Steps to Create a Marketing Plan

A marketing plan is the key way businesses decide how to market their products and services to customers. Your company has asked you to participate in a cross-functional team to develop a new marketing plan. Reflect back on what you have learned in your program on marketing. Then as a refresher, research marketing plans and review this article: 

Choose a product or service that you are familiar with and then answer the following questions to provide your recommendation to the cross-functional team: 

  • What market research would you conduct to know your target market and customers? 
  • What marketing tools will you use, such as promotion, advertising, and digital marketing? 
  • What is your strategy to address your competitors in the market? 
  • How will you measure the success of your marketing plan?

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