Subject: InternetDate: December 1, 1995MEMORANDUMMrs. —–, I understand that some students that have already graduated from College arehaving a bit of trouble getting their new businesses started. I know of a tool that willbe extremely helpful and is already available to them; the Internet. Up until a few yearsago, when a student graduated they were basically thrown out into the real world with justtheir education and their wits. Most of the time this wasn’t good enough because afterthree or four years of college, the perspective entrepreneur either forgot too much of whatthey were supposed to learn, or they just didn’t have the finances. Then by the time theysave sufficient money, they again had forgotten too much. I believe I have found theanswer. On the Internet your students will be able to find literally thousands of links tohelp them with their future enterprises. In almost every city all across North America, nomatter where these students move to, they are able to link up and find everything theyneed. They can find links like “Creative Ideas”, a place they can go and retrieve ideas,innovations, inventions, patents and licensing. Once they come up with their own products,they can find free expert advice on how to market their products. There are easilyaccessible links to experts, analysts, consultants and business leaders to guide their wayto starting up their own business, careers and lives. These experts can help push thebeginners in the right direction in every field of business, including every way togenerate start up revenue from better management of personal finances to diving into thestock market. When the beginner has sufficient funds to actually open their own company,they can’t just expect the customers to come to them, they have to go out and attract them.
This is where the Internet becomes most useful, in advertising. On the Internet, in everymajor consumer area in the world, there are dozens of ways to advertise. The easiest andcheapest way, is to join groups such as “Entrepreneur Weekly”. These groups offer weeklynewsletters sent all over the world to major and minor businesses informing them about newcompanies on the market. It includes everything about your business from what youmake/sell and where to find you, to what your worth. These groups also advertise to thegeneral public. The major portion of the advertising is done over the Internet, but thisis good because that is their target market. By now, hopefully their business is doingwell, sales are up and money is flowing in. How do they keep track of all their fundswithout paying for an expensive accountant? Back to the Internet. They can find lots ofexpert advice on where they should reinvest their money. Including how many and howqualified of staff to hire, what technical equipment to buy and even what insurance topurchase. This is where a lot of companies get into trouble, during expansion. Too manyentrepreneurs try to leap right into the highly competitive mid-size company world. On theInternet, experts give their secrets on how to let their companies natural growth force itsway in. This way they are more financially stable for the rough road ahead. The Internetisn’t always going to give you the answers you are looking for, but it will always lead youin the right direction. That is why I hope you will accept my proposal and make aware thestudents of today of this invaluable business tool.