What the market segment for this new product would look like what would it be?

Many students have a problem understanding the variables for segmenting consumer markets. They have Show more

Many students have a problem understanding the variables for segmenting consumer markets. They have a tendency to think there is just one variablee.g. people in the 3549 age group or upper-middle-class people. In fact unless it is a mass market (absence of variables) most consumer segments will have one or more characteristics in each of the four main categories: geographic demographic psychographic behavioral Each of these major categories has any number of subcategories that help marketers define a market segment as precisely as possible. These are outlined very well in the textbook especially in table 7.1 and it is critical that you understand this so you can successfully segment your market for your term project. Lets work with it a little bit. You are the marketing director for a new flavor of Coca-Cola called Totally Free; it has no calories food coloring caffeine or sugarall the bad stuff that might keep people from drinking other Coke products. If you were to guess What the market segment for this new product would look like what would it be? Choose as many of those subcategories as you think may apply. Show less