The External Audit
This exercise will help you become familiar with important sources of external information available in your college or university library. A key part of preparing an external audit is searching the Internet and examining published sources of information for relevant economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive trends and events. External opportunities and threats must be identified and evaluated before strategies can be formulated effectively.
Step 1 Select a company or business from a country other than your own. Conduct an external audit for this company. Find opportunities and threats in recent issues of newspapers and magazines. Search for information using the Internet. Use the following websites: http://marketwatch.multexinvestor.com; www.hoovers.com; http://moneycentral.msn.com; http://finance.yahoo.com; www.clearstation.com; and https://us.etrade.com/e/t/invest/markets
Step 2 On a separate sheet of paper, list 10 opportunities and 10 threats that face this company. Be specific in stating each factor.
Step 3 Include a bibliography to reveal where you found the information. Step 4 Write a three-page summary of your findings, and submit it to your instructor.