Define the relevant industry Identify the participants and segment them into group if appropriate.

Define the relevant industry
Identify the participants and segment them into group, if
appropriate:
Assess the underlying drivers of each competitive force to
determine which forces are strong and which are weak and why:
Determine overall industry structure:
Analyze recent and likely future changes in each force, both
positive and negative.
Identify aspects of industry structure that might be
influenced by competitor, by new entrants, or by your company:

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