CaseSee if you can identify the value chain relationships that make the businesses of the following

Case:See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (1) transferring skills and technology, (2) combining related value chain activities to achieve economies of scope, and/or (3) leveraging the use of a well-respected brand name or other resources that enhance differentiation.Question1. List and describe the cross-business opportunities for transferring skills or technology that exist with the business lineups of Bloomin’ Brands, L’Oreal, and Johnson & Johnson.Question 2. List and describe the cross-business opportunities to combine related value chain activities to achieve economies of scope within each of the three diversified companies.Question 3. Discuss how the three diversified companies are able to leverage the use of well-respected brand names or other resources that enhance differentiation.Bloomin’ Brands• Outback Steakhouse• Carrabba’s Italian Grill• Roy’s Restaurant (Hawaiian fusion cuisine)• Bonefish Grill (market-fresh fine seafood)• Fleming’s Prime Steakhouse & Wine BarL’Oréal• Maybelline, Lancôme, Helena Rubinstein cosmetics• L’Oréal, Garnier, and SoftSheen-Carson hair care products• Redken, Matrix, L’Oréal Professional, Kiehl’s, and Kérastase professional hair care and skin care products• Ralph Lauren, Yves Saint Laurent, and Giorgio Armani fragrances• La Roche-Posay, Vichy Laboratories, Dermablend, and SkinCeuticals dermocosmeticsJohnson & Johnson• Baby products (powder, shampoo, oil, lotion)• Band-Aids and other first-aid products• Women’s health and personal care products• Neutrogena, Lubriderm, and Aveeno skin care products• Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Benadryl)• Prescription drugs• Oral health care (Listerine, Rembrandt)• Nutritionals (Splenda, Lactaid)• Prosthetic and other medical devices• Surgical and hospital products• Vision care (Acuvue contact lenses, Visine)

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