What do you make of the role of advertising in American elections?

What do you make of the role of advertising in American elections? Do negative ads make citizens more or less likely to participate? Should there be additional rules for political advertising?

ULOs reflected in discussion:

ULO 2: Analyze the role of advertising in elections

Directions:  

Make your initial post by 11:59 PM Thursday and reply to at least two classmates by 11:59 PM Sunday. Please keep your posts civil and show respect to your classmates.