When operating in a global context, examine and analyse the various strategies 

When operating in a global context, examine and analyse the various strategies that companies use to reach their goals.  Additionally, use business examples to support discussion.

When operating in a global context, examine and analyse the various strategies

1.    Individual Assignment – 2500 words  – Chosen Company – RED BULL

When operating in a global context, examine and analyse the various strategies that companies use to reach their goals.  Use business examples to support discussion.

Firstly, the document should be 2,500 words long and it should be referenced using the Harvard system of referencing and page-numbered;

STRUCTURE OF ASSIGNMENT

Introduction – pick a MNC (this case RED BULL) discuss the size (how many countries does it operate in, also, how many subsidiaries does it own/ how many employees does it have). Additionally, what is the company turnover? (Remember, this must be max 100 words)

1     International strategies (550 words -+)

For example, Global Strategy, Transnational Strategy, International Strategy, Multidomestic Strategy

2.    Corporate level Strategies (550 words +-)
Companies formulate a corporate level strategy by identifying the markets and industries in which to operate. Also, these strategies can include Growth, Stability or Retrenchment

3.    Business Level Strategies (550 words +-)

Key to an effective business level strategy is a general competitive strategy in the marketplace, therefore, organizations may consider a low-cost leadership. Further, differentiation or Focus strategy

4.    Departmental strategies (500 words +-)

Department level strategies rely on capabilities – primary and also support activities that create value for customers

Conclusion max 100
Recommendations max 100

RECOMMENDED READING / REFERENCES

The core text for this module is: 
Hill, C. (2014) International Business: Competing in the Global Marketplace, 10th ed., McGraw-Hill.
Yip G. (1989) Global Strategy…In a World of Nations, Sloan Management Review, Cambridge, Fall, Vol 31, Iss 1, pp.39-51

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