Strategy in the Global Environment Unit 5 Assignment

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Strategy in the Global Environment Unit 5 Assignment

Unit 5 Assignment: Strategy in the Global Environment
Creativity and innovation are two of the key elements needed to successfully start a new business. For this assignment, you will perform a PEST Analysis on a new business that you plan to create and use this analysis to describe how you intend to grow your business in the global environment.
• Describe your new business. Do you provide a service or a product?
• Develop a PEST Analysis using the template provided in the assignment description.
• Describe how you will grow your business in the global environment. Did the PEST Analysis help you to make decisions about this plan? Why or why not?
• Explain how the PEST Analysis effects your views of creating a new business.


For parts 1, 2, and 3, develop one Word document and clearly label each section.
Use APA formatting (no abstract required).
Focus on quality of writing and content, as opposed to length.
For part 2, use the PEST Analysis template. Your PEST Analysis needs to be placed in the appendix of the combined paper.
Review and follow the grading rubric.
Be sure to read the criteria by which your work will be evaluated before you write and again after you write.

Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.

Ensure that you follow the instructions provided keenly. Marking of the assignment is on how you do the task and how you submit the assignment too. In case of any question feel free to ask your instructor for more guidelines before doing the assignment.

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