Design Thinking Project Outline

CMR 442

Design Thinking Project Outline

Design Thinking is an iterative process, which means we repeat several steps in order to refine our innovation or solution through customer-centric efforts. For this project, follow the outline provided below. Please use the same headings and numbering for your final project.

Ideations and prototypes can take several forms. If you sketch out your ideas or handwrite or draw your storyboards or other designs, take a picture and include them in this report. Do the same with any prototypes you develop. The purpose of this report is to document your way through the Design Thinking process.

  1. Project Identification and Planning
    1. Problem/Opportunity Identification Stage
      1. 2.4 million (9.6 percent) of school-age children aged 6 to 11 years. 3.3 million (13.6 percent) of adolescents aged 12 to 17 years… those are the statistics for children with ADHD. Attention-deficit/hyperactivity disorder in children can make it very difficult for children to focus which affects their learning. Not all schools are equipped with staff to help these students and so they fall behind which is not fair because it’s not their fault. Something we believe can help solve this problem is a fidget desk which allows these students to fidget their way to being able to focus better.
      1. We see the opportunity to grow into schools everywhere, helping these students across get the education they deserve whether they be in kindergarten, high school, or college.
      1. Schools are the target however those who will benefit most from our desk are the students.
      1. We will define success by seeing not only more and more schools taking advantage of the fidget desk but also by seeing that they truly are helping students improve. The more schools we can get into, the more successful we are. Some KPIs to measure our success are the number of desks sold, number of schools sold to, return rates, number of returning customers, and profit margin.
  1. Project Planning StageEmpathy

March 1-3 talk to individuals and gather information.

  • Do fidget spinners help kids focus?
  • What are ways to help kids with ADHD focus?
  • Are there any drawbacks?
    • Define

March 4-5 refine the question to come up with a solution

Create Journey Map

Step 1: Talk and Gather information

Step 2: Use the information to design a gadget

Step 3: Prototype and test

  1. Ideation

March 8-12 Brainstorm designs and ideas to improve the flaws.

  1. Prototype

March 15-19 design and build a prototype. Once the prototype is built; it will be distributed among different users for information gathering.

  1. Test

March 22-May 1 continue to test prototypes passed among various users and make changes if necessary.

  1. Our group consists of two people: Karissa Brewster and Tommy Duong. Our expectations are that we will work well together as a team and create a product together that will help solve a problem we believe to be common and that needs attention. We will each participate in each step as well as work together to complete the final project assignment and what we will turn in.
  2. Empathy
    1. Interview three to five people (may include classmates) who you think may benefit from the problem you solve or the new product or service

#1 Brianna and Daniel Kidd

Who are they: My (Karissa) sister and brother-in-law (with some insight from Landon, their son)

Why I chose them to interview: They gave me an absolutely amazing nephew 8 years ago who unfortunately battles with ADHD. Pre-school and kindergarten were dismissed as he poorly behaved and when he entered first grade his teacher suggested that maybe he be examined for ADHD as she sees similar struggles in her diagnosed students. He was soon after examined and it was confirmed that he had ADHD which affects him in many ways, especially at school. Landon has a difficult time paying attention, staying on task, trouble getting organized, he’s forgetful, he struggles with being easily frustrated and showing signs of emotion, he is disruptive and he is fidgety. All of this causes him to fall behind and often get in trouble at school which is unfortunate because it’s truly not his fault and simply a part of who he is.

Why I think this product is great for him: One way of focusing on those who suffer from ADHD is to fidget and something doctors also will recommend is exercise as a way to burn off some of the energy that ADHD can bring to an individual.

Interview questions:

We have already addressed what they do and do not need, as well as problems that they are facing. Though they are the parents of Landon, the true sufferer of the problem at hand, I felt best to get answers from adults.

Q: Would you be willing to spend a little more on school fees if it meant the school your child was going to would provide a way to let your son, Landon, focus better which could overall better his grades?

A: As long as the school is being fair and we know that it is truly going to help our son and children like him as well as not overcharging parents then absolutely it would be worth it.

Q: Our product is a fidget desk. With a silent pedal bike on the bottom with silent fidget “toys” attached to the top. Does this sound like it’s possibly a good idea? And is there anything as a parent with a child who has ADHD, you feel would benefit these children best?

A: I think the idea is great, I would say to emphasize silent fidgets because you do not want to disrupt other students in the class. I might also see an issue where other students complain they don’t get a desk like some students too so maybe getting with schools to organize classes that are strictly for our ADHD children- I think that would help the use of the desk even more and would show working results much better for all of us- parents, students, schools and even you as the creator or seller. Some of Landon’s favorite silent fidgets include silicone bubble poppers, a fidget spinner, stress balls, and sensory rings. He also loves to ride a bike and it’s one of the best ways for us to get him to burn off some energy so the option to pedal at his desk is genius- they make desk pedals for adults and I am surprised I’ve not heard of it for schools.

Q: What would you consider a fair price to pay for one of these desks or a fair price to see within your school fees?

A: I would have to say the desk would be around $100-300 and I could be way off on that but I would not want to pay for the price of the desk unless it was going to move room to room with my student and onto each grade. If the desk is going to be used by several students I do not and would not feel a need to pay the extra fees if they were more than 10-20 dollars a year because any more than we are furnishing the school for something our child doesn’t get to keep.

Q: Some schools do require their students to rent tablets throughout the year, would you consider that fee the same as a desk that’s meant to help them?

A: Landon’s school doesn’t offer or require tablets but if they did I would not be okay with that. I would be more willing to pay for a desk if it meant my son was going to be able to focus in school better and a tablet just is not something that will help him focus nor something that a school should require- it’s a luxury not essential.

#2 Jordan Adams

Who is he: He is my (Karissa) fiance but he was a teacher’s assistant in a sensory class. A sensory class at Fairfield is for children who require a little bit of a different learning environment. Some of the students had problems with aggression, some had learning disabilities like dyslexia, ADHD, and others. Something that made that classroom so different was that it was tailored to allow the kids free space to fidget, workout on ellipticals while doing work, use exercise balls instead of chairs… really anything that would just allow them to focus because for them they need that sensory trigger to do so.

Q: Would you be willing to spend a little more on school fees if it meant the school would provide a sensory desk for their students like those that you taught- or do you think that your past students (since you no longer work there) parents would pay those fees and do you think the school would even be interested or benefit from such thing

A: As a parent its hard to truly understand what your child goes through at school unless you are there with them… after being with those students and seeing what they need and the difference something as small as a stress ball or fidget spinner makes for them I think I would be willing to pay just about anything that would help my children. As the teacher in the school, I have seen how hard the district works to help those students who need it and can guarantee that Fairfield would be one amongst many who would be interested in helping their students more.

Q: Our product is a fidget desk. With a silent pedal bike on the bottom with silent fidget “toys” attached to the top. Does this sound like it’s possibly a good idea? And is there anything as a teacher who has worked with these students, you feel would benefit these children best other than you already mentioned stress balls and fidget spinners?

A: Giving our students free time to play games is also a huge win for those students. Whether it was board games or computer games so if there is a way to incorporate that within the desk I feel that would truly help many students or even chargers so they could bring their own devices and be able to charge them.

Q: What would you consider a fair price to pay for one of these desks or a fair price to see within your school fees?

A: I would be willing to pay $200 IF my student were able to keep the desk, maybe $300. If we did not get to keep the desk and it stayed at the school a small fee of maybe $25-50 per year sounds fair.

Q: Some schools do require their students to rent tablets throughout the year, would you consider that fee the same as a desk that’s meant to help them?

A: No and yes… I think either should be a choice. Schools should not require anything more expensive to the parents unless the parents see it as required.

  • Identify themes across the interviews. Does everyone agree on certain things?
    • Conduct observations if necessary. Report the themes you identify.
    • Include details of how you gathered your data and how you analyzed it. What have you learned from the data collection process?
  1. Define
    1. Based on your insights from the empathy stage, refine your problem and opportunities as well as the product or service you identified in the first stage. What changed and why?
    1. Create a Journey Map
    1. Create a Customer-Centered Job Map
    1. Write a problem statement. What is the core problem you are addressing?
  1. Ideation
    1. Brainstorm ways to accomplish what you want to do. How would other experts address the problems (What would Apple do?). List and describe what you came up with. You should have five solutions or designs (two of which should be radical).
    1. Are there any other problems that may be solved with these extra ideas you generated, or parallel or supportive products or services?
    1. Conduct a reality check: the value of the idea, and challenges in following through with the idea. Create a Lean Canvas to help you with this.
  1. Prototype
    1. Build a prototype of the product (does not need to be a working prototype – in fact, it shouldn’t be for round 1). If a service, clearly define all aspects that define the service – who, what, when, where, why. Create a storyboard if necessary, especially if designing a service or process. Take photos of your prototype(s).
  1. Test
    1. Interview two to three people about your prototype, or if appropriate, test your prototype and you can observe reactions. Describe the themes from the interviews (you may use direct quotes). What is good? What could be improved?
  1. Ideation Round 2
    1. Incorporate feedback from the Prototype stage in the second round of ideation. What improvements or changes are needed? What else did you learn from the first iteration and the interviews?
    1. Develop at least two additional designs or improvements on your ideas from the first round of prototyping.
    1. Revise your Journey Map (highlight changes using bold text)
    1. Revise your Customer-Centered Job Map (highlight changes using bold text)
  1. Prototyping Round 2
    1. Create a second prototype with the discussed improvements.
  1. Conclusion
    1. Reflect on the process (If in a group, each member must complete their own reflection). What did you learn? What would you do differently?
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