For this assignment, you are in charge of getting bums in seats!
Read And the Soul Shall Dance and develop a marketing strategy for a production in your town/city. While a dollar figure is not given, consider that your marketing campaign has
a modest budget.
This assignment is due 4/18/2021. APA Format is needed for this assignment, with a minimum of one page is required, as long as you answer all the required questions.
You will write a proposal addressing the following:
- How you plan to get the word out.
- Who your audience is/will be. (What is your area like? Are there a lot of theatre goers to attract or are you going to have to sell the idea of going to theatre in addition to selling the production?)
- What kind of marketing materials do you anticipate and what do you envision for their design? (You need not create a poster but you must describe what you think the marketing materials should look like.)
Remember, you must accurately depict the essence of the play while making it attractive to potential audience members. Submit this assignment to the Assignment box no later than Sunday 10pm. (This Assignment box may be linked to Turnitin.)