Example of a Management Habit

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Each discussion board question is graded on the basis of 20 points total for completeness of the answer that is referenced from the literature and responses to two of the postings of your colleagues. Please use the reply button rather than starting a new topic/thread when replying to others. There will be no extensions for Discussion board posts.  The objective of the Discussion Boards is to encourage a collaborative learning environment.  If you are unable to post during the week of the module in a timely fashion, you cannot interact in that collaborative learning environment.

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Student responses to discussion questions must be substantive, that is, thoughtful and analytical. You should organize your thoughts, ideas, and supporting evidence before you begin responding.  You should be sure to incorporate correlations with the assigned readings or topics. You should try to stay on topic but avoid summarizing.  Your goal is to contribute to the collaborative learning environment with depth and with the purpose of motivating discussion.  Discussions are based on evidence. Opinions are valuable, but if used in a discussion, they should be supported with appropriate cites.  You should ALWAYS respond to two students discussing questions that are different than the discussion question you selected to answer.  This enables you to get experience and information on three topics total! For example:

  • Initial Post – You decide to answer Question #2 and post your initial 200+ word thread with 3 cites
  • Response Post #1 – You then must select a person to respond to from questions 1, 3, or 4 for your 150+ word response; you choose 3
  • Response Post #2 – You then must select another person to respond to from questions 1 or 4 for your second 150+ word response

Question 1 – Example of a Management Habit

During this module, we asked you to think about the organizational habits you see in place around you. Share an example of a very successful or unproductive habit loop with the class that an organization has in place. Many habits develop without thoughtful intents. Do you believe this habit loop was an accident or created intentionally?

Reply to question 2:

When I think of a habit I do every day, putting on my Apple Watch came to mind. I did not used to pay attention to how many calories I burn, how often I stand during the day, or how many steps I take, but the Apple Watch modified my habits. When I wake up, I put the watch on. I almost immediately receive a notification stating something along the mantra of “you can do it”, as it’s talking about me meeting my daily active calorie burn, which I have set to 650. This prompts me to stand up more throughout my day, go on a walk during lunch, or work out if I am feeling froggy. It has become routine for me to check my calorie burn throughout the day and my watch will tell me if I am normally “further along” at a certain time. At the end of the day I normally get my “reward” which is the three lines going all the way around and my watch buzzes on my arm. There are medals you can collect as you do certain workouts or work out steadily for a certain number of days. This habit is also further implemented because I can compete with my friends, who I am very competitive with. This is a positive habit for Americans to have, in my opinion, because it forces them to see how inactive they are, or maybe active. I know I needed some sort of motivation to move around more because I get complacent between my job during the day and school at night; it can become depressing. My watch reminds me there are other important things in life, like taking a break to get active. I read an article on Men’s Health about a man who developed his fitness routine based on closing his rings on his Apple Watch, then moved to eating healthier and going to the gym (Wildenradt, 2018). I believe the Apple Watch has the power to modify people’s habits in a positive way, but it always takes personal determination to make it a lifestyle change.

Wildenradt, R. (2018, April 27). This guy has LOST 105 pounds and COUNTING thanks to his Apple Watch. Retrieved March 02, 2021, from https://www.menshealth.com/weight-loss/a19873646/apple-watch-weight-loss/

Reply to question 3:

When strategic branding comes to mind, the first company I thought of was Apple.  In order to develop a habit, especially one in branding, you have to create the ‘cue’ which then leads to the ‘routine’ and ‘reward’. (“Habits + rituals”, 2019) This habitual process keeps customers coming back for more. With Apple products, the company is successful in branding its merchandise with a signature look that references a neat, clean product that is easy to operate and stylish at the same time.  According to a case study by Marketing Minds, “Apple has a branding strategy that focuses on the emotions. The starting point is how an Apple product experience makes you feel. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.” (“Apple’s Branding Strategy”, 2016)

The branding strategy by Apple focuses on delivering several interconnected technological products that make the consumer feel a reward from purchasing.  The company stands apart with its logo design that references simplicity and style.  “From a brand architecture viewpoint, the company maintains a “monolithic” or master brand identity – everything being associated with the Apple name (or the Apple logo), even when investing strongly in the Apple iPhone, iPad, iPod and Apple Music products.” (“Apple’s Branding Strategy”, 2016) This logo can help establish a ‘cue’ that can in turn lead to a ‘routine’ for the consumer to continue purchasing Apple merchandise.  The ‘reward’ of being satisfied with an Apple product is initiated and the cycle starts all over again.  The success the company has had in establishing its own brand recognition has led to its ability to charge premium for its products.  

Sources:

Habits + rituals: The holy grail of Branding (part 1). (2019, July 24). Retrieved March 03, 2021, from https://fluxbranding.com/habits-rituals-the-holy-grail-of-branding-part-1/

Apple’s branding strategy. (2016). Retrieved March 03, 2021, from http://www.marketingminds.com.au/apple_branding_strategy.html

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