Ethos: character or disposition (credibility).

Imagine that you recently read an article that highlights the benefits of a four-day workweek. You intend to persuade your company’s CEO that this is a viable option for the company. Which one of the following appeals would you focus on in order to convince your CEO that a four-day workweek is beneficial? Choose one of the following appeals and explain why you feel it will best assist you in convincing your company’s CEO.

  • Ethos: character or disposition (credibility).
  • Logos: logical (reasoning and evidence).
  • Pathos: emotional.
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