What type of research design options and strategies are leveraged at Wild Planet?

Video link : https://www.dropbox.com/s/osgf0qw222dal1w/Wild_Planet.mov?dl=0

  • What  type of research design options and strategies are leveraged at Wild Planet? 
  •  Are they using Exploratory, Descriptive or Causal Research Design techniques?  What specific methodologies did you notice in the video?
  • Is there anything further you would recommend for Wild Planet marketing management to give them the information to further grow their business?
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