Ivey Case Study: What Business Is Zara In?

Article: – Ivey Case Study: What Business Is Zara In? (Revised)


                 What Business Is Zara In?

1. Executive Summary (https://writingcenter.ashford.edu/writing-executive-summary)

2. Table of Contents

3. Introduction

4. Purpose and Goals of the report.

5. Internal Analysis: Structure, System, Policies, Resources VIRO, RBV Value Chain etc.

6. External Analysis: PESTLE analysis, Stakeholder analysis, Industry and Sector

SWOT – Strengths, Weakness, Opportunities and Threats and Issues Priority Matrix

7. Current Challenges and Problems and the Status Quo.

8. Menu of Strategy Alternatives and Justification (Generic strategies and sub strategies)

9. Recommending One Strategy and Sub Strategy as a Solution and Justification (and Assumptions)

10. Implementation and Execution (any potential challenges in implementation)

11. Discussion and Conclusion



  • Word count 3,000  
  • Numbered paragraphs 1.2 1.3 2.1 2.2 etc.
  • APA 7
  • Atleast 6 References
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