1.    Introduction (5%)

Introduces the reader to the report about what the report is about and what they can expect to get out of the report

2.    The business and its competitive environment (20%)

Provides an overall description of the business and the competitive environment in which it operates

include the following:

Business description (name, location, business type, and products) (2.5%)

Identification of customers and competitors (who and where) (2.5%)

Estimation of market share (5%)

Identification of market structure and justification (10%)

3.    Microeconomic analysis (15%)

Examines the required factors of production and analyses its cost structure

include the following:

Identification of required factors of production (5%)

Classification and analysis of fixed and variable costs (5%)

Cost structure analysis (5%)

4.    Macroeconomic analysis (30%)

Analyses the macroeconomic environment in which the business operates and discusses how it should make use of the environment for business success

include the following:

Description and analysis of the macroeconomic environment and its changes (political stability, exchange rate, inflation, interest rate, unemployment, booming or otherwise) (15%)

Prediction and analysis of likely changes in the macro environment and implications on the business (15%)

5.    Sustainability practice (15%)

Evaluates the impact of business operations on the environment

include the following:

Identification of externalities and mitigating measures (production) (5%)

Identification of externalities and mitigating measures (consumption) (5%)

Evaluation of the impact on long-term business viability (5%)

6.    Conclusion (5%)

Concludes the report succinctly with business implications clearly spelled out

Quality of writing, overall (10%)

Grammar, spelling, referencing, and layout