Analyzing Representations in Advertising

For this assignment, in 1,000-1,500 words, you will need to complete the following:

Locate an advertisement in any form (e.g., YouTube video of advertisement, advertisement from magazine or newspaper) and discuss how the advertisement portrays a particular group (e.g., women, African-American males).

In your analysis

  1. Discuss the consequences of the portrayal.
  2. Explain how the advertisement impacts cultural and social beliefs about that particular group.
  3. Discuss what media consumers can do to critically analyze similar advertisements.

This assignment uses a scoring guide. Please review the scoring guide prior to beginning the assignment to become familiar with the expectations for successful completion.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance. 

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