BMW Differentiates with Mini

Read the below case “BMW Differentiates with Mini”, and answer all of the 3 questions
1) What is the Business-level Strategy of Mini? Support your answer based on evidences
from the case, and discuss – (30 pts).
2) What are the major advantages and disadvantages of the business- level strategy of
Mini? Make sure to mention minimum 2 advantages and 2 disadvantages, and
discuss- (40 pts).
3) Discuss how Mini can apply the five components of customer relationships
effectively in order to sustain competitive advantage – (30 pts).

  • Make sure to number your answers.
  • The file should be uploaded as word document.
  • The submission should not exceed 3 pages.
  • Adopt the APA style in your submission.
  • You don’t need to include the questions or the case in your submission (the answers are
  • Make sure to include your name, ID#, and section in your submission.
    Good luck!
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