Building Brand Community on the Harley-Davidson Posse Ride

Building Brand Community on the Harley-Davidson Posse Ride
1) Should Harley-Davidson continue to sponsor the Posse Ride? Why or why not? What role should the Posse Ride play in the HOG events mix?
2) How should the Posse Ride be designed to maximize its effectiveness and profit-making potential, should you decide to keep it?
3) What is HOG’s role in developing community for the Harley-Davidson brand?
4) Evaluate Harley’s strategy and performance in “getting close to its customers.:
5) How can HOG itself be maximized?