How modern trends in sales and marketing are changing the customer perception and expectations in selected industry?

4.1.2 Assessment guidance
SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Actions and Control) planning framework has built an authoritative reputation as the framework of choice for different scales of business including multinational and start-up organisations across the world.

Using an organisation, you are currently working at / worked in the past / or any other company you
are familiar with, investigate the following:

1. How modern trends in sales and marketing are changing the customer perception and expectations in selected industry?
2. Why or why not selected organisation consider introducing (or improve) digitalisation in sales and marketing by using SOSTAC framework?

Justify your answer using examples, theories and concepts to support your line of argument.

This is not an essay rather a discussion.

Suggested Books:

Digital marketing
Book by Dave Chaffey; Fiona Ellis-Chadwick 2019
The seminal work on digital marketing. Covers every aspect of digital marketing.

Social media marketing: a strategic approach
Book by Melissa S. Barker; Donald Barker; Nicholas F. Bormann; Mary Lou Roberts; Debra L. Zahay 2017

Social media marketing
Book by Tracy L. Tuten; Michael R. Solomon c2013

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