STEPS TO’BUILDING YOUR DYNAMIC POSITIONING STATEMENT

3 Basic Components:

1. Character traits (soft skills); 2. Professional identity (functional title); 3. Summary (experience overview)

4 STEPS TO’BUILDING YOUR DYNAMIC POSITIONING STATEMENT

STEP 1: Circte three ‘character traits’ that describe you best:

inventivesensiblecooperativestrategicmulti-tasking
 progressiveefficienttrendyteachable
logicaldiscreetrealisticflexibleconscientious
trustworthyindependentthoroughmotivatingintellectual
approachableresourceful competitivepractical
Imaginativemodest perseveringbroad-minded
ambitiousoutgoinganalyticaladaptableoptimistic
assertivepatientmotivatedorganizedgoal-oriented

Other:

STEP 2: Give yourself a ‘professional identify’ that defines your functional rolel:

INOTE: Your ‘professional identity’ does not have to be the title which you were given at company X. Use terms that reflect what you do and can do. Consider ‘forward-thinking’ titles too. Here are a few examples:

– International Marketing Student– EntrepreneurlalStrategist Patient Caretaker & Advocate
– Hospitality Coordinator– Office Efficiency Specialist– Aspiring Interior Designer
– Freelance Web Developer– Information Technologist– Emerging Prosecutor

STEP 3: Develop a brief ‘summary’ of your overall skills, experience and career success2:

2Use terms relevant to your Industry and position goals, Here are a few examples:

  • 2 years of experience organizing boutique events that generated strong attendance and brand support
  • Comprehensive knowledge of finance and business practices with proven ability to drive projects to goal
  • Technically advanced with track record of designing advertising concepts that evoke emotion and drive purchase
  • Detail oriented and practiced In patient Intake, treatment planning and medical records management

STEP 4: Pull it all together Into a dynamic 1 to 2-line positioning statement3,

‘Keep in mind that words may need to be tweaked to ensure that the statement reads as a complete grammatically correct sentence. Here are two examples:

  • Resourceful, detail-oriented, and trustworthy Healthcare Provider practiced in patient intake, treatment planning and medical records management, and track record of exceeding service expectations
  • Cost-conscious proJect leader and adaptable Efficiency Speclallst recognized for driving focus on improving workflow, database systems and profits while motivating team performance

With g strong positioning statement, your résumé WII/ reveal and accentuate your brand. Besure to tailor your osltlonîngstatementto each positionforwhicb ouappjv. www.careersadvance.org

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