Linked Advertising Concepts

This task does not require many words. It requires three hand-painted posters + two comprehensive layout posters + 350 word Creative and Media Rationale for the campaign idea
The rationale for the Idea should be described in strict accordance with the requirements RATIONALE
• 350 words
• Areas to cover:
– Introduce the Campaign Idea you are executing
– Explain why you believe that this Campaign Idea is the strongest of the ones you developed – what are it’s strengths that make it a better option to put forward.
– Describe the creative choices you have made in the outdoor poster execution
– Describe the creative choices that explain the social media concept and how you see it working – Where relevant, justify your choices, and your approach with cited references. This isn’t a comprehensive explanation of the theories and frameworks involved, but acknowledge their influence on your thinking.

The design of the advertisement should be based on the 5 key principles of advertising
1. Advertising must cut through and grab attention
2. Simple clarity – single minded communication
3. Be fresh but familiar
4. Solve a problem or seize an opportunity
5. Consistency builds value over time

Finally, the article needs references, and the number of references should be controlled by the author

24 Sep 2020 15:09First of all, the writer needs to give a big idea according to the creative briefing of ice break, which needs simple expression. The Big Idea is expressed as simply as possible (one or two sentences) to explain how the Idea expresses the proposition statement (in the context of the consumer insight).
Secondly, create three advertising slogans for ice break brand. The three advertising activities do not need creative briefing, not three separate beverage brands, only need three hand-painted posters, rough implementation.
Third, strictly follow the format of the proposed outline,
• Cover sheet
• Table of contents
• Big Idea – summary articulation
• Campaign Idea 1 & Rough Execution
• Campaign Idea 2 & Rough Execution
• Campaign Idea 3 & Rough Execution
• Comprehensive/finished layouts of your strongest campaign idea Layout 1 Print or Outdoor/Ambient layout
Layout 2 Social media concept and layout
• Rationale for the Idea in the Comprehensive/finished layout (350 words)
• Attach/Appendix: Creative Brief used
• References
Choose the most persuasive ideas from the three creative advertisements
Choose the most persuasive ideas from the three creative advertisements
Comprehensive layouts of the strongest of your campaign advertising ideas demonstrated with executions in :
• Finished Layout 1 Outdoor poster format
• Finished Layout 2 Social Media concept (consider the audience participation)
Please refer to the uploaded file for layout examples

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