The assessments in this course give you the opportunity to design a project plan. Throughout the 5 weeks, you will choose an organization, create a project, write project metrics, and….
Consumer Decision Making
Assume you’re in the market for both a new cell phone and cell phone provider. Follow the beginning stages in the consumer decision-making process described in the chapter—need recognition, information search, and evaluation of alternatives. Use the Internet to aid in your consumer decision process. Prepare a report summarizing your experience. Compare and contrast your experience with an actual consumer purchase decision you recently made.
Outline what you learned in Chapter 6 from the consumer decision making model and all the different influences we are exposed to when making a purchase <link is hidden> consumer involvement, cultural, social, individual, and psychological factors)
Write up one-page summary, you can use bullet points, make sure your name and date are on you page top left.