Marketing Toyota Mirai to a Potential Customer

1)propose a marketing strategy to address the issue/problem. The topic you identify should include a consumer (e.g., teenagers) and a product category/brand (e.g., e-cigarettes), as well as a marketing objective (e.g., how to reduce vaping).
The second part of the project includes your creative suggestions for developing marketing strategies to achieve your marketing objective. These strategies might involve aspects of segmentation, targeting, and positioning; advertising, sales promotion, pricing, distribution, product features, branding, etc. These strategies should be based on the analyses of consumer issues identified in the first part. That is, given the consumer psychology topics you discussed in the first part, what strategies can marketers put in place to achieve the marketing objective (e.g., reduce teenage vaping)?

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