Main topics: The Management Process Today Managing Values, Attitudes and Emotions Managing diversity and ethics Managing in a Global Environment Decision Making, Learning, Creativity Planning, strategy Designing Organizational Structure Organizational….
Forms of Marketing Research
Watch the video “Forms of Marketing Research.” Company A is thinking about bringing to market a new product in a category where it knows very little about the consumers or their needs and wants. Describe which forms of marketing research would be appropriate and explain why. By contrast, Company B has an established product and knows a lot about its customers. The company wants to measure customer satisfaction. Describe which forms of marketing research would be appropriate and explain why. In replies to peers, provide additional ideas for the types of research that could be used.