Marketing Management

Trimester T1 2020  Unit Code HI5004 Unit Title Marketing Management Assessment Type Individual Assignment This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation. Students must use correct in-text citation conventions. Assessment Title  Tutorial Question Assignment 1 

Purpose of the assessment and linkage to ULO. 

Student is required to answer 5 questions come from the recorded tutorial questions every week from week 3 to week 6 The following Unit Learning Outcomes is applicable to this assessment: – Student will be able to, integrate theoretical and practical knowledge of Marketing Management – Research the tools for gathering marketing information and utilise the tools to assess markets – Evaluate consumer behavior and its effect on business performance – Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning Weight  25%    

Total Marks  50 Marks  Word limit   The word limited is provided in each question  

Due Date  Week 8 – 22/5/2020 Friday 11:59 PM  [Late submission penalties accrue at the rate of -5% per day]  Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.   • The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.    • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.

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