Subject: Marketing Strategies Q1. Choosing a sales compensation plan is an important decision. However, there is no one-size-fits-all approach. What are some of the factors involved in the compensation process?….
What does Multimedia mean?
The final essay will be a multimedia presentation rather than an essay. Imagine that you’re giving this presentation to your colleagues/employees/employers/stakeholders at work as a way to reach common ground and resolve a problem.
Although this is to be completed as a multimedia presentation, you will still need to show a strong use of the Rogerian structure and techniques. Ensure this is a Rogerian argument and not an informative speech or a Toulmin speech.
Choosing a topic:
For this project, you’re not trying to take a stance and prove your stance, rather you’re trying to solve a problem within your field of study (or workplace or home or wherever). Focus on what problems need to be resolved. Explore the proposed solutions from various viewpoints. Propose the “best” solution that would offer common ground for all stakeholders.
Structure of presentation:
Make sure to include the following sections in your presentation:
- an introduction and claim,
- and a conclusion.
Make sure your essay includes the following:
- The background for your chosen topic,
- A discussion of both sides of the debate, including core values or warrants underlying their arguments
- Your common ground (Rogerian) solution/claim
- An explanation of how that common ground claim can resolve the core issue for both sides.
What does Multimedia mean?
Any of the following artifacts can be compiled as a part of a multimodal project: advertisements, audio files, blogs, collages, comic books, video clips, interviews, phone conversations, lectures, field observations, photos, blogs, posters, presentations, charts, graphs, skits, films, videos, television shorts, websites, performances. You can convey information and images in any way you like to communicate your message.
A few apps you might consider using on their own or in combination:
- Audio Voiceover
- Screencast (Jing)
- Google Sites
Feeling stuck? Here’s some inspiration:
- More app options: https://digitalwritingworkshop.wikispaces.com/websites_and_apps
- 20 Great Presentation Apps: https://zapier.com/blog/best-powerpoint-alternatives/
- What’s a Multimodal Text: https://youtu.be/se3G8LV4ogg
- How to make a Multimodal Presentation: https://youtu.be/DEZa8Ml3mEg
- How to create a Multimodal Composition: https://youtu.be/F1ghx1i3EVE
Your project should in some way incorporate the following:
- Engage a minimum of 2 scholarly (peer-reviewed) sources (from APUS library) and 2 sources of your choice.
- Introduce key issues of this problem—why is it a problem? Why has the problem not been resolved already?
- Consider key limitations and barriers to solving the problem.
- Address key voices within the conversation—what has been proposed so far? Why have those proposals not been implemented?
- Address the commonalities of the viewpoints on how to resolve the problem while also addressing the key differences.
- Offer your opinion or impression of the proposed resolutions based on close analysis.
- Tempt your audience to consider the solution you’re proposing, which should take into consideration the existing proposed solutions, as well as the limitations and barriers.
Note that all writing in the project should be original; the projects will be run through Turnitin upon submission, and all distinctive matching information caught by Turnitin must be formatted as a quotation. DO NOT copy-paste material without immediately marking it as a quotation and citing it. Any multimedia (art, music) inserted or linked in the presentation should also include full bibliographic information.
All projects should have:
- A title slide.
- MLA, APA, or Chicago citations/works cited page.
- The project’s text should be 300-1000 words long (tons of flexibility! There needs to be text, obviously, but don’t let it dominate the presentation. Be choosy! This is a presentation, not an essay).