Subject: Marketing Strategies Q1. Choosing a sales compensation plan is an important decision. However, there is no one-size-fits-all approach. What are some of the factors involved in the compensation process?….
Economists Genovese and Mayer
Economists Genovese and Mayer found that home sellers seem to have a strong aversion to selling their homes for less than the price they paid for them. The more they paid for the house, the higher the owners set the asking price holding everything else ( eg. the neighbor-hood, size, quality of the house…) constant. To an economist, is this rational? Why or why not?