These two Case Studies come from a National Center on Case Studies. I think that a case study approach is very useful in applying knowledge and this is what makes….
When it comes to American-made vehicles, one can argue which manufacturer is best, but that argument may not hold true for both cars and trucks. The featured model trucks from the American manufacturers Chevrolet and Ford are very similar in comparison, however a few distinct differences from each may sway ones opinion as to which is the elite model. The latest full-sized stock models for each manufacturer will be evaluated for overall stock performance based on horsepower, torque, fuel efficiency, payload, and estimated resale value.
Chevrolet’s model of a full-size pickup is called the Silverado. The latest model released by Chevy was the 2013 Silverado 1500. Starting at $23,590 the Silverado is a reliable and affordable truck. With a Kelly Blue Book Consumer Rating of 8.7 out of 10, the Silverado presents a respectable likability with its consumers. The Silverado includes a 4.8L V8 FlexFuel engine that produces 302 horsepower and 305 ft-lbs of torque. This engine provides high quality power for the price that it is offered at.
Also, the FlexFuel engine allows the Silverado to run on regular unleaded gasoline, E85 ethanol, or a combination of both. The Silverado gets roughly 15 miles per gallon in the city, and roughly 22 miles per gallon on the highway while running on regular unleaded fuel. This is also a respectable output in fuel mileage for a full-sized pickup. The maximum payload for the Silverado is 1,598 lbs.
Ford’s model of a full-sized pickup is called the F-150. The 2013 F-150 starts at $23,670. The Kelly Blue Book Consumer Rating gives the F-150 an 8.2 out of 10. The F-150 engine package includes a 5.0L V8 engine that produces 360 horsepower and 380 ft-lbs of torque. This engine outperforms the Chevy Silverado on power, however it cannot run on E85 ethanol without upgrading the performance package without increasing the overall value of the truck. The fuel mileage for the F-150 is approximately 14 miles per gallon in the city and 19 miles per gallon on the highway. Without the upgraded engine specifically created for better fuel mileage, the F-150’s stock engine is relatively average and lacks the fuel efficiency other manufactures have. The F-150 offers a maximum payload of 1710 lbs. This is the highest payload of any full-sized stock pickup truck on the market.
Overall the two models are very similar as stock models. The 2013 Ford F-150’s 5.0L engine is bigger and more powerful than the 2013 Chevrolet Silverado’s 4.8 L engine and is visible when assessing horsepower, torque, and maximum payload. However, the Chevrolet Silverado has better fuel mileage than the Ford F-150. Also, the stock Silverado is capable of running on E85 ethanol where the F-150 cannot. This allows Chevy to have the overall edge in fuel efficiency. When evaluating these two trucks based on price, the Silverado is cheaper than the F-150, but only by a measly $80. However, because of the Silverado having better fuel mileage, the cost of gasoline will increase the cost of the F-150 slightly. Finally, the resale value of a stock 2013 Chevrolet Silverado is estimated higher than the estimated resale value of the 2013 Ford F-150 after 50,000, 100,000, and 200,000 miles respectively. So overall value of the Silverado edges out that of the F-150 throughout the life of the truck.
Both Chevrolet and Ford provide quality full-sized trucks that are fully capable of getting the job done. After evaluating the stock options of the latest model truck from both manufacturers, the decision lies in what the consumer believes is more important: power, fuel mileage, or value. Because these two manufacturers offer trucks that are so similar, it is hard to argue which is the better truck when in reality, it’s in the eye of the beholder.