1. Heinz Ketchup Denotation: In this advertisement, Heinz transforms a bottle of tomato ketchup into a garden-fresh tomato, denoting that it is entirely made up of a natural ingredient, Whether….
Advertisement industries have affected the world for decades up until these days. We can see those flashy, catchy and colorful advertisements everywhere especially through mass media. United States was reported as the largest and creative advertising market in the world. Some people thought that advertising does not affect much on their lifestyles and some would just making assumptions that advertisements can cause negative effects to consumers especially when it is related to the product’s quality. However, we cannot be too judgmental on advertising industries because they have their own benefits.
It is very important to take note that advertising does have its own positive side to country’s economy, companies and also society. Firstly, advertising can bring benefits to the economy. This is because, advertising generate more jobs comparing to the others. They offers diversity of careers option like writers, authors, artist, editors and others.
According to the World Advertising Federation (WFA), US advertising generate 18.2 million out of the 126.7 million jobs in that country (2008).
Besides that, advertising contribute a huge share on the country’s economy. Every advertisement that has been produced, need to pay certain amounts of taxation in order for them to publicize the advertisement to the public. According to the Wall Street Journal, Hungary adopt tax as high as 40% on annual advertising (Feher, 2014). Next, the price of the product will also be reduced through advertising. Most of the companies nowadays are more focusing on the quality of their products instead of gaining profit. One of the strategies that advertisement industries applied in their public relation are by helping the customers to understand more about the products and the company (McNamara, n.d ). Hence, the economy of the country can really be boosts up through advertising.
In addition, the society are also affected with the benefits of advertisements. Through advertisements, people can be aware about commercial products and calamities that happened in the world these days. For example, the advertisements that shared on health drinks and toiletry products can generate awareness about health and hygiene to public (Kannan, 2013). Besides, some companies that produce cosmetic products will promote their products by comparing their product and advertise them through mass media. Consumers would have varieties of options to choose by reading or watching those advertisements since 84 percent of mobile users in Malaysia tend to click on mobile advertisements in order for them to find new products and information (Siti Shameen, 2014). Moreover, people can also express their feeling through advertising.
This has seems to be happening in the United States where they allow people to show on their supports regarding the sensitive issues like politics, religion and races. For example, in New York and San Francisco, they have the advertisement that shows Muslims are ‘savages’. (Badger, 2012). Besides, advertisements can also be used to inform public about social events and performances that are going to be held in the future. For instance, the Ad Council, a non- profit organization in the United States had sponsored many public service announcements like their famous ’Loose Lips Sink Ships’ where they run to promote national security during World War II (Morley, 2015). Therefore, advertising brings benefits not only for the consumers but also the society.
Next, advertising has made a huge impact on companies. The companies can now create maximal profits through advertising. By having their advertisement airing frequently through pamphlets, mass media and others, they would attract more customers in buying their products. When they are attracted in looking at the advertisements, they would be intimidated in buying the products thus causing the rise of the company’s profit. When the advertisements are being aired through the internet, they would reduce more on their capitals thus, maximizing on their profit (Wright,2015)
Besides, advertising also encourage the companies to compete and provide new products. When each of the company produce different types of new products with more improved qualities, the other companies would feel challenged thus producing a better quality of the products. By advertising, it can also improve the company’s public image among the consumer. This is because when a company produce advertisements through mass media, the consumer would assume that the product is quality-proven. It all depends on the company’s decision in conveying the message whether in a good way or the opposite (Thompson, 2014). Thus, advertising contribute to the advantages of the companies.
In a nutshell, advertising brings advantages not only for the economy but also to the companies and the consumers. This is because, advertising can bring maximal profits to the company by generating more customers in buying their products. Besides that, the consumers would also have the power to decide which product suits them well through the exposure that they get through advertisements. Next, the country’s economy can also be generate by providing more jobs in the advertisements industries. Therefore, advertisements brings benefits to the world’s economy.
1. Siti Shameen, M.K. (2014).Malaysians love clicking on mobile ads. New Straits Times. p 5.
2. Feher, M. (2011). Hungary adopts tax on advertising revenue. The Wall Street Journal